Make website content king at your nonprofit

Make website content king at your nonprofit

Ask any web developer, and I bet they’ll tell you that content is the final hold up for 99% of website projects. It’s what they tell me. Why is this? If we’re putting content first, shouldn’t it be written before the website is built or redesigned? Shouldn’t content guide and influence design and development decisions? Why is website content coming last? I thought we all knew that content is king!

I do understand the realities of trying to put content first at your nonprofit. It’s the least ‘sexy’ aspect of a marketing project. And let’s face it; despite your attempts to be collaborative, no one is paying any attention until the copy has been dropped into a design or mockup – by which point internal players have moved on to their opinions about colours, fonts and buttons.

Even if your peers are on board, sometimes It’s just easier to ‘whip something together’ or copy and paste from other materials when it’s suddenly time to drop content in. You have so many other things to do, it’s easy to let existing content stagnate. So, let’s make your website content a priority, at least for the first few weeks of 2015.

How is your nonprofit website copy looking?

Maybe you’re doing just fine when it comes to content. Or maybe, you don’t really know. Let’s take a moment to figure it out.

Evaluate your existing website content

To get a sense of the quality of your existing website copy, have a look at a few pages that are important to your nonprofit and to visitors to your site. The quality of the content on these pages is a good indication of whether your content is getting the attention it needs.

Right now, look at these pages:

  • About/About us
  • Bios
  • Donate
  • Volunteer
  • Home
  • Contact/locations
  • Cause/issue description pages
  • Program pages

And as you look, ask yourself:

  • Who wrote the copy?
  • When was the copy written?
  • Are any details out of date? Are there any updates to add?
  • Is the copy aligned with your current corporate objectives, communications objectives, messaging and brand voice?
  • Is there a specific main message and call to action on each page?
  • Are you offering the information visitors are expecting or hoping to find?
  • Is the copy easy to scan?

Having answered these questions, how are you feeling about your nonprofit’s website copy? Are you treating your content like a king? Or like…some less noble citizen?

Make a resolution to put content first in 2015

Nonprofit Web Copy Resolution challenge

If you’ve decided that 2015 is the year you’ll put content first and you’re willing to make a little time for a copy upgrade to kick off 2015, please join me in the Nonprofit Web Copy Resolution challenge.

The challenge starts on January 12, 2015 and will consist of bite-sized daily email prompts. The emails will be sent weekdays until February 6 and will include:

  • Help with taking stock of your existing content
  • Quick tweaks and updates to commonly neglected pages
  • Tips for reviewing and improving the voice, tone, style and format of your copy
  • Advice about adding compelling copy ‘ingredients’
  • Support from your fellow challenge participants on social media
  • And, if you make it to the last week, the opportunity to win free access to my complete Write Better Nonprofit Websites online course.

Would you like to arrive at February 6 feeling much better about your website copy? All you have to do is sign up, then stay tuned for the challenge to begin on January 12.

For more information and to sign up, visit

Sign up now. And make a resolution to take better care of your nonprofit’s website copy in 2015.

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