Blog
Messaging and content help for nonprofit communicators
How to write a bio for your nonprofit’s About section
by Marlene Oliveira | Nov 2, 2016 | Nonprofit copywriting how-to
A bio can – and should – be more than just a presentation of credentials and accomplishments. Well-written bios can inspire readers and add a human element to your website’s About section.
Do you need help showcasing your nonprofit’s amazing people? I’ve pulled together a step-by-step process to give your bio writing a little boost.
Bonus: Start a Better Nonprofit Blog workshop for beginner bloggers
by Marlene Oliveira | Oct 5, 2016 | Uncategorized
Does your nonprofit have a blog in place? If not, are you feeling pressure to start one? What if blogging is totally new to you? What if you've never even written a blog post before? One year ago, I launched the Start a Better Nonprofit Blog online course to answer...
Online communities for marketing and communications in nonprofit organizations
by Marlene Oliveira | Sep 21, 2016 | Professional development
How supported do you feel in your work? Are you the lone communicator at your organization? Are you connected to a group of people doing marketing and communications in nonprofit organizations?
If you don’t already have a peer group in place (and even if you do) I want to make sure you know about a few online networking opportunities.
Nobody wants to read your nonprofit’s content [book review]
by Marlene Oliveira | Sep 5, 2016 | Creativity and finding inspiration
Despite every social media post you've seen in the last few days, summer is not yet officially over. However, the "summer reading" part of it is for me. The good news: my summer reading left me with a book that I think might help nonprofit communicators! I’ve heard...
How to get people to read and click on your nonprofit’s emails
by Marlene Oliveira | Aug 23, 2016 | Nonprofit copywriting how-to
When you’re crafting emails for your nonprofit, you need to get people to open the message – so you need to know how to write great email subject lines. But once the message has been opened, what can you do to ensure people keep reading your message and then click on your links?
Copywriting kick-start formula [including pdf worksheet]
by Marlene Oliveira | Aug 9, 2016 | Nonprofit copywriting how-to
The hardest part of a copywriting project can be getting started. Have you ever let yourself be defeated by the blank page? Allowed it to push you into distraction, procrastination or even panic? I have a formula - a kick-start process - for getting past that annoying...



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