Blog
Messaging and content help for nonprofit communicators
Starting with content strategy to ensure successful website development [case study]
by Marlene Oliveira | Apr 4, 2017 | Website content
content at the beginning of new website development projects. In this case study, I shed light on how one nonprofit communicator, Markus Stadelmann-Elder did just that, with success.
Six reasons you should NOT ask for “annual report updates”
by Marlene Oliveira | Mar 7, 2017 | Nonprofit copywriting how-to
Annual reports have a reputation for being boring – boring to produce and boring to read. But if you’re producing your nonprofit’s annual report by collating departmental “annual report updates,” I’m sorry to say that you are part of the problem! Here are six reasons you shouldn’t be asking for “annual report updates” from your peers.
How to write a nonprofit About page: 7-step copywriting formula
by Marlene Oliveira | Feb 21, 2017 | Nonprofit copywriting how-to
Do you know how to write a nonprofit About page? I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a...
Back in 2017: free webinar on coming up with blog post topics
by Marlene Oliveira | Jan 11, 2017 | Uncategorized
If you need help coming up with topics to feature on your nonprofit’s blog, join me for the return of this free webinar: 3 Steps to Generating Dozens of Nonprofit Blog Post Ideas. It’s happening on Tuesday, January 17 at 1:00 p.m. ET.
eBook: Beginner’s guide to writing and formatting blog content [December 14 only]
by Marlene Oliveira | Dec 14, 2016 | Blogging
As we hit the last few weeks of 2016, is there something on your to-do list that you simply must get done? Something you need to complete to feel satisfied with your year? Here's mine: creating a writing and formatting guide for novice bloggers. I work with enough...
How to write a bio for your nonprofit’s About section
by Marlene Oliveira | Nov 2, 2016 | Nonprofit copywriting how-to
A bio can – and should – be more than just a presentation of credentials and accomplishments. Well-written bios can inspire readers and add a human element to your website’s About section.
Do you need help showcasing your nonprofit’s amazing people? I’ve pulled together a step-by-step process to give your bio writing a little boost.
![Starting with content strategy to ensure successful website development [case study]](https://moflow.ca/wp-content/uploads/2017/03/WCS-CaseStudy.png)



![eBook: Beginner’s guide to writing and formatting blog content [December 14 only]](https://moflow.ca/wp-content/uploads/2016/12/BegginersEbookBlogImage.png)
