Blog
Messaging and content help for nonprofit communicators
Your content creation picture [survey results]
Two weeks ago I ran a quick little survey to learn about marketing communications content writing struggles at your nonprofit organization. Thank you to the small but insightful group who completed the survey. I'm following up to share some of the results and to offer...
What does content creation look like at your nonprofit organization? [survey]
To help me offer the most useful blog content – and services – for nonprofit communicators, I’d like to learn a little more about content creation at your organization. Will you share a glimpse by answering the four quick questions below?
Storytelling inspiration file: 11 different reasons nonprofits are using stories
Why do you tell stories? What is the purpose of the stories you create and share? One of my biggest pet peeves is the perception of nonprofit communications as a support function to fundraising. Nonprofit communicators are responsible for so much more (to read some of...
Website copy easy win: quickly improve your nonprofit’s programs and services pages
If your programs and services website content is in need of an update or improvement, I have five suggestions that should help.
Nonprofit website calls to action: ideas to use in your copy
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
![How to go from strategy to website content action plan [template]](https://moflow.ca/wp-content/uploads/2018/01/website-content-plan.png)
How to go from strategy to website content action plan [template]
When you’re planning the content for your nonprofit’s new website, your first step should be to develop a website content strategy. Your second step should be the creation of your website content plan.
Your strategy is your guide; it sets parameters for the work ahead. Your plan organizes how you’ll tackle that work.