by Marlene Oliveira | Sep 23, 2021 | Website content
Over the last few years, my website content strategy package has become my most popular service. So, why are so many nonprofit communicators seeking the help of an external website content strategist? You might hesitate to take this approach because as a...
by Marlene Oliveira | Jul 30, 2021 | Website content
Earlier this year, I wrote about productive ways to request a review of your copy. Based on the popularity of that post, it’s obvious that many nonprofit communicators struggle with writing for internal clients. So today, I’m taking several steps back to talk...
by Marlene Oliveira | May 23, 2021 | Website content
Are you looking for a couple of nonprofit communications “quick wins”? I’ve been thinking about how satisfying a quick win or two would feel for you right now. And knowing that out-of-date web copy can feel like a burden or distraction, I realized that I have a...
by Marlene Oliveira | Mar 3, 2021 | Branding, Marketing communications
In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...
![Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]](https://moflow.ca/wp-content/uploads/2021/02/sharable-boxes-3.png)
by Marlene Oliveira | Feb 19, 2021 | Nonprofit copywriting how-to, Productivity
When you request internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
