by Marlene Oliveira | Feb 23, 2016 | Uncategorized
You know how important storytelling is for your nonprofit organization. You know about the effectiveness of storytelling to influence behaviour. You know why stories matter. And you’re sold! You get it! You know that you need to tell more stories. And your nonprofit...
by Marlene Oliveira | Jan 26, 2016 | Blogging, Content marketing
Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging, which have potential for virtually any nonprofit organization. But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog....
by Marlene Oliveira | Dec 15, 2015 | Nonprofit copywriting how-to
Is the copy you write for your nonprofit organization truly reader-centred? You understand the importance of writing reader-centred copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word...
by Marlene Oliveira | Dec 1, 2015 | Content marketing
If you’re a nonprofit communicator who is curious about or getting started with content marketing, I have three book recommendations for you. Together, these books will give you an understanding content strategy and writing along with a beginning-to-end understanding...
by Marlene Oliveira | Nov 4, 2015 | Content marketing
More nonprofits are using content marketing. Though it’s still a new discipline for many, those who are using content marketing are using more tactics than before. And while effective content marketing remains a challenge, there are lessons to be learned from...
