by Marlene Oliveira | Nov 4, 2015 | Content marketing
More nonprofits are using content marketing. Though it’s still a new discipline for many, those who are using content marketing are using more tactics than before. And while effective content marketing remains a challenge, there are lessons to be learned from...
by Marlene Oliveira | Oct 20, 2015 | Blogging
Earlier this month, I participated in WeDidIt’s Donor Acquisition Bootcamp, delivering a webinar on Choosing Your Nonprofit’s Content Marketing Mix. In addition to the live webinar, I was asked to offer an email “mini-lesson” with homework. In...
by Marlene Oliveira | Oct 16, 2015 | Uncategorized
After weeks of planning and development I’m pleased to announce… Registration in my new online course, Start a Better Nonprofit Blog has officially opened. I’ve built this course as a roadmap leading you toward two specific results. If you do the work,...
by Marlene Oliveira | Oct 5, 2015 | Uncategorized
I’m in the final days of preparing to launch my new online course about nonprofit blog planning, and I’m super excited to share it with you! I’m also grateful to everyone who shared your insights and questions about blogging in order to help me shape...
by Marlene Oliveira | Sep 15, 2015 | Uncategorized
What makes the best nonprofit copywriters…well, the best? Nonprofit marketing communications is a specialty and when nonprofits are looking to outsource writing, it’s important to work with professionals who specialize in nonprofit copywriting. In a previous post, I...
