by Marlene Oliveira | May 17, 2016 | Blogging
Sorry – this package is no longer available! Does your nonprofit organization have a blog? Would you like to start a blog? Did you know that as many as 95% of blogs are abandoned? It’s easy to set up a blog and publish the first couple of posts. But it’s much...
by Marlene Oliveira | Apr 19, 2016 | Blogging
There’s a certain aspect of managing blog contributors that can be a difficult or delicate matter: the review and revision process. But review and revisions are part of protecting the consistency and professionalism of your blog and you need to carry them out with...
by Marlene Oliveira | Apr 5, 2016 | Blogging, Content marketing, Editorial planning, Nonprofit copywriting how-to
In the last few weeks, I’ve received some pretty awesome emails and notes in response to my blog posts. Like these: “Incredible timing Marlene… You magically answered my concern…” “Another fabulous post, Marlene – not sure how you do it, but your...
by Marlene Oliveira | Mar 8, 2016 | Branding
Does your nonprofit organization have messaging guidelines in place? Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity...
by Marlene Oliveira | Feb 23, 2016 | Uncategorized
You know how important storytelling is for your nonprofit organization. You know about the effectiveness of storytelling to influence behaviour. You know why stories matter. And you’re sold! You get it! You know that you need to tell more stories. And your nonprofit...
