by Marlene Oliveira | Mar 8, 2016 | Branding
Does your nonprofit organization have messaging guidelines in place? Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity...
by Marlene Oliveira | Feb 23, 2016 | Uncategorized
You know how important storytelling is for your nonprofit organization. You know about the effectiveness of storytelling to influence behaviour. You know why stories matter. And you’re sold! You get it! You know that you need to tell more stories. And your nonprofit...
by Marlene Oliveira | Jan 26, 2016 | Blogging, Content marketing
Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging, which have potential for virtually any nonprofit organization. But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog....
by Marlene Oliveira | Dec 15, 2015 | Nonprofit copywriting how-to
Is the copy you write for your nonprofit organization truly reader-centred? You understand the importance of writing reader-centred copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word...
by Marlene Oliveira | Dec 1, 2015 | Content marketing
If you’re a nonprofit communicator who is curious about or getting started with content marketing, I have three book recommendations for you. Together, these books will give you an understanding content strategy and writing along with a beginning-to-end understanding...
