by Marlene Oliveira | Jul 12, 2016 | Nonprofit copywriting how-to
Annual report. Gratitude report. Impact report. These are all variations on a document that summarizes and reports on your nonprofit organization’s previous year. But are you working with an annual report theme that goes beyond those basic cover lines? Should you? In...
by Marlene Oliveira | May 31, 2016 | Content marketing, Nonprofit copywriting how-to
Whether content is king, queen or some other player, I believe that developing it should be your first move. Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design –...
by Marlene Oliveira | May 17, 2016 | Blogging
Sorry – this package is no longer available! Does your nonprofit organization have a blog? Would you like to start a blog? Did you know that as many as 95% of blogs are abandoned? It’s easy to set up a blog and publish the first couple of posts. But it’s much...
by Marlene Oliveira | Apr 19, 2016 | Blogging
There’s a certain aspect of managing blog contributors that can be a difficult or delicate matter: the review and revision process. But review and revisions are part of protecting the consistency and professionalism of your blog and you need to carry them out with...
by Marlene Oliveira | Apr 5, 2016 | Blogging, Content marketing, Editorial planning, Nonprofit copywriting how-to
In the last few weeks, I’ve received some pretty awesome emails and notes in response to my blog posts. Like these: “Incredible timing Marlene… You magically answered my concern…” “Another fabulous post, Marlene – not sure how you do it, but your...
