by Marlene Oliveira | Aug 23, 2016 | Nonprofit copywriting how-to
When you’re crafting emails for your nonprofit, you need to get people to open the message – so you need to know how to write great email subject lines. But once the message has been opened, what can you do to ensure people keep reading your message and then...
![Copywriting kick-start formula [including pdf worksheet]](https://moflow.ca/wp-content/uploads/2016/08/CopywritingKickStart.png)
by Marlene Oliveira | Aug 9, 2016 | Nonprofit copywriting how-to
The hardest part of a copywriting project can be getting started. Have you ever let yourself be defeated by the blank page? Allowed it to push you into distraction, procrastination or even panic? I have a formula – a kick-start process – for getting past...
by Marlene Oliveira | Jul 26, 2016 | Blogging, Content marketing, Editorial planning
Do you plan your nonprofit’s blog or newsletter using monthly content themes? Do you plan out the topics you’ll feature each month based on a specific editorial focus? I recently received this note and question about content themes from nonprofit communicator, Matthew...
by Marlene Oliveira | Jul 12, 2016 | Nonprofit copywriting how-to
Annual report. Gratitude report. Impact report. These are all variations on a document that summarizes and reports on your nonprofit organization’s previous year. But are you working with an annual report theme that goes beyond those basic cover lines? Should you? In...
by Marlene Oliveira | May 31, 2016 | Content marketing, Nonprofit copywriting how-to
Whether content is king, queen or some other player, I believe that developing it should be your first move. Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design –...
