by Marlene Oliveira | Sep 21, 2016 | Professional development
How supported do you feel in your work? Are you the lone communicator at your organization? Are you connected to a group of people doing marketing and communications in nonprofit organizations? If you don’t already have a peer group in place (and even if you do) I...
![Nobody wants to read your nonprofit’s content [book review]](https://moflow.ca/wp-content/uploads/2016/09/Presssfield-review.png)
by Marlene Oliveira | Sep 5, 2016 | Creativity and finding inspiration
Despite every social media post you’ve seen in the last few days, summer is not yet officially over. However, the “summer reading” part of it is for me. The good news: my summer reading left me with a book that I think might help nonprofit...
by Marlene Oliveira | Aug 23, 2016 | Nonprofit copywriting how-to
When you’re crafting emails for your nonprofit, you need to get people to open the message – so you need to know how to write great email subject lines. But once the message has been opened, what can you do to ensure people keep reading your message and then...
![Copywriting kick-start formula [including pdf worksheet]](https://moflow.ca/wp-content/uploads/2016/08/CopywritingKickStart.png)
by Marlene Oliveira | Aug 9, 2016 | Nonprofit copywriting how-to
The hardest part of a copywriting project can be getting started. Have you ever let yourself be defeated by the blank page? Allowed it to push you into distraction, procrastination or even panic? I have a formula – a kick-start process – for getting past...
by Marlene Oliveira | Jul 26, 2016 | Blogging, Content marketing, Editorial planning
Do you plan your nonprofit’s blog or newsletter using monthly content themes? Do you plan out the topics you’ll feature each month based on a specific editorial focus? I recently received this note and question about content themes from nonprofit communicator, Matthew...
