by Marlene Oliveira | Jun 26, 2018 | Branding
While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I was looking for different perspectives and techniques around a specific element (brand personality – more to come on that soon). I found that my...
![How to keep track of the stories you’re writing [template project tracker]](https://moflow.ca/wp-content/uploads/2018/06/story-writing-tracker.png)
by Marlene Oliveira | Jun 12, 2018 | Nonprofit copywriting how-to, Storytelling
If you’re writing a large volume of stories for your nonprofit organization, project management can feel almost as challenging as the creative process itself. You’ll have several elements and steps to track, such as: Who you’re featuring The key message or focus...
by Marlene Oliveira | May 1, 2018 | Storytelling
In March, I pulled together a blog post exploring the reasons why nonprofit communicators tell stories. To do this, I asked a group of 11 different nonprofit communicators to share the purpose of the stories they create and share. The result was a useful “inspiration”...
by Marlene Oliveira | Apr 3, 2018 | Uncategorized
Two weeks ago I ran a quick little survey to learn about marketing communications content writing struggles at your nonprofit organization. Thank you to the small but insightful group who completed the survey. I’m following up to share some of the results and to...
