by Marlene Oliveira | Aug 14, 2018 | Storytelling
Have you been advocating for more resources to support storytelling at your nonprofit organization? Would you like to add evidence from a few research studies to your case? A few months ago, I read the Storytelling Edge: How to Transform Your Business, Stop Screaming...
![Writing stories for a community foundation [case study]](https://moflow.ca/wp-content/uploads/2018/07/OCF-stories-casestudy.png)
by Marlene Oliveira | Jul 31, 2018 | Storytelling
One of the core areas of focus in my business is story writing. I enjoy the work, and I learn something from every story I write. I also just like helping nonprofit communicators get their stories written – something I’ve been doing for one of my long-term...
by Marlene Oliveira | Jun 26, 2018 | Branding
While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I was looking for different perspectives and techniques around a specific element (brand personality – more to come on that soon). I found that my...
![How to keep track of the stories you’re writing [template project tracker]](https://moflow.ca/wp-content/uploads/2018/06/story-writing-tracker.png)
by Marlene Oliveira | Jun 12, 2018 | Nonprofit copywriting how-to, Storytelling
If you’re writing a large volume of stories for your nonprofit organization, project management can feel almost as challenging as the creative process itself. You’ll have several elements and steps to track, such as: Who you’re featuring The key message or focus...
by Marlene Oliveira | May 1, 2018 | Storytelling
In March, I pulled together a blog post exploring the reasons why nonprofit communicators tell stories. To do this, I asked a group of 11 different nonprofit communicators to share the purpose of the stories they create and share. The result was a useful “inspiration”...
