by Marlene Oliveira | Oct 16, 2020 | Branding, Website content
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...
by Marlene Oliveira | Sep 21, 2020 | Branding
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications – but too many...
by Marlene Oliveira | Jul 3, 2020 | Uncategorized
Editor’s note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I’m sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the...
by Marlene Oliveira | May 28, 2020 | Nonprofit copywriting how-to, Working with writers
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful – especially when you’re assigning the work to someone else – not to underestimate your copywriting project timeline. For...
by Marlene Oliveira | Apr 28, 2020 | Nonprofit copywriting how-to, Website content
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
