by Marlene Oliveira | Sep 21, 2020 | Branding
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications – but too many...
by Marlene Oliveira | Jul 3, 2020 | Uncategorized
Editor’s note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I’m sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the...
by Marlene Oliveira | May 28, 2020 | Nonprofit copywriting how-to, Working with writers
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful – especially when you’re assigning the work to someone else – not to underestimate your copywriting project timeline. For...
by Marlene Oliveira | Apr 28, 2020 | Nonprofit copywriting how-to, Website content
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
by Marlene Oliveira | Mar 26, 2020 | Storytelling
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
