by Marlene Oliveira | Apr 28, 2020 | Nonprofit copywriting how-to, Website content
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
by Marlene Oliveira | Mar 26, 2020 | Storytelling
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
by Marlene Oliveira | Jan 30, 2020 | Uncategorized
Is your nonprofit’s website out of date, hard to navigate, or failing to reflect your mission? If you know your organization needs a new website, are any of the following obstacles holding you back? You feel daunted by decisions about what content to keep, update,...
by Marlene Oliveira | Jan 17, 2020 | Uncategorized
Happy New Year! I’m back after being quiet on this blog for quite some time. In many ways, 2019 was a bit of a reset year for me. I pressed pause on a number of activities so that I could re-evaluate them and make necessary changes. The result? I’m kicking off 2020...
by Marlene Oliveira | Jul 30, 2019 | Website content
Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I’ve found myself answering these questions several times: “When I’m...
