by Marlene Oliveira | Jan 12, 2021 | Nonprofit copywriting how-to, Website content
Bring your website strategy to life with clear, compelling copy that connects your mission to your audiences. When your web copy is clear, compelling, and aligned with your strategy, it translates into: Visitors who quickly understand who you are and why you matter...
![Putting content strategy first – even for a microsite [case study]](https://moflow.ca/wp-content/uploads/2020/11/Content-strategy-for-microsites-ONN-case-study.png)
by Marlene Oliveira | Nov 5, 2020 | Website content
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
by Marlene Oliveira | Oct 16, 2020 | Branding, Website content
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...
by Marlene Oliveira | Sep 21, 2020 | Branding
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications – but too many...
by Marlene Oliveira | Jul 3, 2020 | Uncategorized
Editor’s note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I’m sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the...
