by Marlene Oliveira | May 23, 2021 | Website content
Are you looking for a couple of nonprofit communications “quick wins”? I’ve been thinking about how satisfying a quick win or two would feel for you right now. And knowing that out-of-date web copy can feel like a burden or distraction, I realized that I have a...
by Marlene Oliveira | Mar 3, 2021 | Branding, Marketing communications
In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...
![Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]](https://moflow.ca/wp-content/uploads/2021/02/sharable-boxes-3.png)
by Marlene Oliveira | Feb 19, 2021 | Nonprofit copywriting how-to, Productivity
When you request an internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
by Marlene Oliveira | Jan 12, 2021 | Nonprofit copywriting how-to, Website content
Bring your website strategy to life with clear, compelling copy that connects your mission to your audiences. When your web copy is clear, compelling, and aligned with your strategy, it translates into: Visitors who quickly understand who you are and why you matter...
![Putting content strategy first – even for a microsite [case study]](https://moflow.ca/wp-content/uploads/2020/11/Content-strategy-for-microsites-ONN-case-study.png)
by Marlene Oliveira | Nov 5, 2020 | Website content
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
