by Marlene Oliveira | Mar 25, 2026 | Branding, Marketing communications
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I’ve even suggested a reframe to thinking about your nonprofit’s...
by Marlene Oliveira | Jan 28, 2026 | Marketing communications, Working with nonprofit communications consultants
Are you looking for external communications guidance from a consultant? Budget will always matter, but “lowest fee” is unlikely to lead you to the best partner. So, what should you look for in a nonprofit communications consultant instead? In this post, I recommend...
by Marlene Oliveira | Nov 28, 2025 | Branding
Your nonprofit is doing important work. But when your messages don’t line up, your audiences have to work harder to understand you — and many simply won’t. Engagement drops, internal alignment suffers, and your communications team ends up reacting instead of leading....
by Marlene Oliveira | Nov 25, 2025 | Audiences, Branding, Communications audits, Marketing communications
You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your...
by Marlene Oliveira | Sep 24, 2025 | Marketing communications
“We need to put more order into our communications. To increase the impact of our comms, we need everything working together: channels complementing each other, and clarity on roles and responsibilities.” The executive director of a nonprofit organization recently...
