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Developing a website content strategy for a new nonprofit site: elements to include

Developing a website content strategy for a new nonprofit site

Are you planning a new website for your nonprofit? How do you make the right website content decisions? You start with a website content strategy.

As you plan your website, you need to make decisions about what content is most important, what you need to develop and what you can reuse or repurpose. To plan properly, you need to develop a website content strategy first or at the very earliest stages of your website development project.

But website content – like so many other types […]

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Posted March 21, 2017 / Filed under Website content / 3 Comments

Six reasons you should NOT ask for “annual report updates”

6 reasons you should NOT ask for “annual report updates”

Annual reports have a reputation for being boring – boring to produce and boring to read. But if you’re producing your nonprofit’s annual report by collating departmental “annual report updates,” I’m sorry to say that you are part of the problem! Here are six reasons you shouldn’t be asking for “annual report updates” from your peers.

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Posted March 7, 2017 / Filed under Nonprofit copywriting how-to / 2 Comments

How to write a nonprofit About page: 7-step copywriting formula

How to write a nonprofit About page: 7-step copywriting formula

Do you know how to write a nonprofit About page?

I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a nonprofit About (or About Us) page formula for my clients – and for you!

About pages often attract high-quality traffic; people who are interested in your organization. So use your About page to draw […]

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Posted February 21, 2017 / Filed under Nonprofit copywriting how-to / Leave a comment

eBook: Beginner’s guide to writing and formatting blog content [December 14 only]

As we hit the last few weeks of 2016, is there something on your to-do list that you simply must get done? Something you need to complete to feel satisfied with your year?

Here’s mine: creating a writing and formatting guide for novice bloggers.

I work with enough nonprofit communicators through my consulting, training and work managing the Nonprofit MarCommunity blog, to know that even experienced pros can struggle with writing for online publication. They need help understanding how writing for a […]

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Posted December 14, 2016 / Filed under Blogging / Leave a comment

How to write a bio for your nonprofit’s About section

How to write a bio for your nonprofit’s About section

A bio can – and should – be more than just a presentation of credentials and accomplishments. Well-written bios can inspire readers and add a human element to your website’s About section.

Do you need help showcasing your nonprofit’s amazing people? I’ve pulled together a step-by-step process to give your bio writing a little boost.

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Posted November 2, 2016 / Filed under Nonprofit copywriting how-to / Leave a comment

Bonus: Start a Better Nonprofit Blog workshop for beginner bloggers

Start a Better Nonprofit Blog online course registration is open!

Does your nonprofit have a blog in place? If not, are you feeling pressure to start one?

What if blogging is totally new to you? What if you’ve never even written a blog post before?

One year ago, I launched the Start a Better Nonprofit Blog online course to answer your top questions about starting a blog for your nonprofit and to provide a step-by-step system for creating your blogging plan.

But I’ve noticed that several course participants are completely new to blogging in […]

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Posted October 5, 2016 / Filed under Uncategorized / Leave a comment

Online communities for marketing and communications in nonprofit organizations

Online communities for marketing and communications in nonprofit organizations

How supported do you feel in your work? Are you the lone communicator at your organization? Are you connected to a group of people doing marketing and communications in nonprofit organizations?

If you don’t already have a peer group in place (and even if you do) I want to make sure you know about a few online networking opportunities.

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Posted September 21, 2016 / Filed under Professional development / Leave a comment

Nobody wants to read your nonprofit’s content [book review]

Nobody wants to read your nonprofit's content [book review]

Despite every social media post you’ve seen in the last few days, summer is not yet officially over. However, the “summer reading” part of it is for me. The good news: my summer reading left me with a book that I think might help nonprofit communicators!

I’ve heard from many nonprofit content writers who need help with getting inspired, creative and motivated. Does that sound like you? Then you might like Nobody Wants To Read Your Sh*t by Steven Pressfield as much as I […]

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Posted September 5, 2016 / Filed under Creativity and finding inspiration / Leave a comment