Blog
Messaging and content help for nonprofit communicators
Ditch the scramble so you can shape your nonprofit’s narrative
I'm an advocate for proactive, intentional storytelling because the (very common) last-minute story scramble causes problems. Rushing not only makes things unnecessarily difficult, but reactive storytelling can also create a bigger problem: narrowing audiences’...
Mini case study: working with a nonprofit storytelling partner
One type of support I particularly enjoy is serving as a nonprofit organization’s storytelling partner; we work side by side to keep storytelling moving forward and strategically aligned. Recently, I updated my story writing package to reflect this partnership...
Why your nonprofit’s best stories keep slipping through the cracks
When you look back at the last five to ten stories your nonprofit organization has shared, how do you feel about them? Are they your best, most compelling and strategically important stories? Or… Are they the stories you could manage to pull together in a last-minute...
Nonprofit communications audit case study: New Language Solutions
If you’re wondering what a nonprofit communications audit can look like in practice, this case study offers a behind-the-scenes view. It’s the story of how New Language Solutions undertook an audit to assess existing communications channels, gather stakeholder...
Before you ask AI to write it: a better way past the blank page
Generative AI promised to make content creation faster and easier, but the nonprofit communicators I know are finding that the results create more work, not less. AI-generated drafts often miss your organization’s voice, overlook audience nuance, and produce generic...
Beyond the logo: building a nonprofit brand your team can actually use
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I've even suggested a reframe to thinking about your nonprofit’s brand...