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Workshop series announcement: Start a profitable nonprofit consulting business

Do you dream of self-employment?

Do you know someone who wants to make a living consulting to nonprofit organizations?

I’ve been self-employed for nine years. When I left my in-house role as a communications manager, it was because I wanted a BIG change. I knew that I didn’t want to move to a similar role at a different organization. And I knew that I wanted to test my entrepreneurial chops.

When I launched my business in 2008, I didn’t […]

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Posted June 14, 2017 / Filed under Uncategorized / Leave a comment

Case study interview questions for nonprofit organizations

Case study interview questions for nonprofit organizations

Do you write case studies for your nonprofit organization? Then you need a strong list of case study interview questions.

In my experience, an important step in writing a compelling case study is to conduct an interview. To help you conduct these interviews, I’m sharing my case study interview questions. You will need to customize and add to these questions based on the person and program you are featuring. But use them as a head start!

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Posted May 30, 2017 / Filed under Nonprofit copywriting how-to / Leave a comment

How to find writers for your blog

Finding writers for your blog: my tips and examples

Last month I was featured as the special guest for a Content Marketing Institute #CMWorld chat – a huge honour for me. I was invited to share my tips on how to find blog writers and contributors, based on my experience running the Nonprofit MarCommunity blog over the last four years.

#CMWorld chat is not specifically for nonprofit bloggers, but many of my suggestions would work for you. So in this post, I recap a few of the chat questions and share […]

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Posted May 2, 2017 / Filed under Blogging / Leave a comment

Planning a new website? Get content strategy development on your calendar.

A few weeks ago, I shared six elements to include in your nonprofit’s website content strategy with insights from web developer, Mike Mella. Then in a case study, I showed you how one nonprofit communicator, Markus Stadelmann-Elder, benefitted from kicking off his organization’s website development with content strategy.

Developing a new website can take months. If you want to launch a website this year, you need to book content strategy development time on your calendar now.

Scheduling your website content strategy development: how […]

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Posted April 19, 2017 / Filed under Website content / Leave a comment

Starting with content strategy to ensure successful website development [case study]

In my last post about website content strategy elements, I urged nonprofit communicators to put content at the beginning of new website development projects. In this case study, I shed light on how one nonprofit communicator, Markus Stadelmann-Elder did just that, with success.

Markus is the Director of Communications at Maytree: an organization doing work in the area of poverty reduction. In 2015, Maytree announced a new strategic direction, with a focus on taking a human rights approach to addressing the […]

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Posted April 4, 2017 / Filed under Website content / 2 Comments

Service spotlight: nonprofit website content strategy package

Website content strategy package for nonprofit organizations

Are you preparing for a website build or redesign for your nonprofit organization? Not sure where to begin? I’ll tell you where: you start with a website content strategy!

A website content strategy will serve as a guide for many of the decisions you’ll make. There are the obvious content decisions:

What content is most important?
What content do you need to develop?
What can you reuse or repurpose?

But because it creates clarity about your sites purpose, audience and the outcomes you’re seeking, a […]

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Posted March 30, 2017 / Filed under Uncategorized / Leave a comment

Developing a website content strategy for a new nonprofit site: elements to include

Developing a website content strategy for a new nonprofit site

Are you planning a new website for your nonprofit? How do you make the right website content decisions? You start with a website content strategy.

As you plan your website, you need to make decisions about what content is most important, what you need to develop and what you can reuse or repurpose. To plan properly, you need to develop a website content strategy first or at the very earliest stages of your website development project.

But website content – like so many other types […]

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Posted March 21, 2017 / Filed under Website content / 6 Comments

Six reasons you should NOT ask for “annual report updates”

6 reasons you should NOT ask for “annual report updates”

Annual reports have a reputation for being boring – boring to produce and boring to read. But if you’re producing your nonprofit’s annual report by collating departmental “annual report updates,” I’m sorry to say that you are part of the problem! Here are six reasons you shouldn’t be asking for “annual report updates” from your peers.

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Posted March 7, 2017 / Filed under Nonprofit copywriting how-to / 2 Comments

How to write a nonprofit About page: 7-step copywriting formula

How to write a nonprofit About page: 7-step copywriting formula

Do you know how to write a nonprofit About page?

I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a nonprofit About (or About Us) page formula for my clients – and for you!

About pages often attract high-quality traffic; people who are interested in your organization. So use your About page to draw […]

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Posted February 21, 2017 / Filed under Nonprofit copywriting how-to / Leave a comment