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Online communities for marketing and communications in nonprofit organizations

Online communities for marketing and communications in nonprofit organizations

How supported do you feel in your work? Are you the lone communicator at your organization? Are you connected to a group of people doing marketing and communications in nonprofit organizations?

If you don’t already have a peer group in place (and even if you do) I want to make sure you know about a few online networking opportunities.

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Posted September 21, 2016 / Filed under Professional development / Leave a comment

Nobody wants to read your nonprofit’s content [book review]

Nobody wants to read your nonprofit's content [book review]

Despite every social media post you’ve seen in the last few days, summer is not yet officially over. However, the “summer reading” part of it is for me. The good news: my summer reading left me with a book that I think might help nonprofit communicators!

I’ve heard from many nonprofit content writers who need help with getting inspired, creative and motivated. Does that sound like you? Then you might like Nobody Wants To Read Your Sh*t by Steven Pressfield as much as I […]

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Posted September 5, 2016 / Filed under Creativity and finding inspiration / Leave a comment

Copywriting kick-start formula [including pdf worksheet]

CopywritingKickStart

The hardest part of a copywriting project can be getting started. Have you ever let yourself be defeated by the blank page? Allowed it to push you into distraction, procrastination or even panic?

I have a formula – a kick-start process – for getting past that annoying interval between an idea or assignment, and the flow of words into a document. When you follow these steps, you’ll get yourself ‘primed’ to write your next blog post, press release, speech – anything you need […]

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Posted August 9, 2016 / Filed under Nonprofit copywriting how-to / Leave a comment

Five reasons why designers and developers want you to put content first

Content comes first: three designers explain why

Whether content is king, queen or some other player, I believe that developing it should be your first move.

Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design – and in the case of web projects – development.

Here are five reasons designers believe content comes first…

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Posted May 31, 2016 / Filed under Content marketing, Nonprofit copywriting how-to / 2 Comments

Service spotlight: nonprofit blog planning package

Service spotlight: nonprofit blog planning package

Does your nonprofit organization have a blog? Would you like to start a blog?

Did you know that as many as 95% of blogs are abandoned?

It’s easy to set up a blog and publish the first couple of posts. But it’s much more difficult to maintain a blog over the long term.

What does it take to create a successful, sustainable nonprofit blog?

You want to set yourself up for long-term blogging success. You want to know that the significant time and resources […]

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Posted May 17, 2016 / Filed under Blogging / Leave a comment

Managing blog contributors: nine tips for a smooth review and revision process

Managing blog contributors: tips for a smooth review and revisions process

There’s a certain aspect of managing blog contributors that can be a difficult or delicate matter: the review and revision process.

But review and revisions are part of protecting the consistency and professionalism of your blog and you need to carry them out with confidence. As managing editor, you are most plugged in to your editorial focus, your audience (and their needs and habits) and of course, your own vision for the blog.

Here are my nine tips for managing blog review and revisions tactfully and effectively

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Posted April 19, 2016 / Filed under Blogging / 2 Comments