Roundup for nonprofit communicators: my help with managing your blog

My help with managing your blog: roundup for nonprofit communicators

Earlier this summer, I shared a roundup of posts from this blog about how to tackle various nonprofit copywriting projects.

Based on the response, it seems that you really liked having an archive of past articles pulled together for you like this. So I decided to create a new roundup for you, this time on the topic of managing your nonprofit’s blog. Once again, the article range from earlier this summer to a few years old, but if you need help with your role as “blog managing editor”, the advice still stands.

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Posted August 9, 2017 / Filed under Blogging, Content marketing, Editorial planning / Leave a comment

What to choose and include: keyword optimization basics for non-techies


Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization)  – and specifically, keyword optimization – requests.

I don’t position myself as an SEO copywriter, but I write digital content for clients and run a multi-author blog. So I take it upon myself to understand some on-page SEO/keyword optimization basics. And I know just enough to realize just how little I know, so I stick to the most important elements and focus on creating […]

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Posted July 25, 2017 / Filed under Blogging, Website content / Leave a comment

Roundup: my help with a dozen nonprofit copywriting projects

Roundup: posts to help you with 12 different nonprofit copywriting projects

Are you thinking about updating a few bits and pieces of your nonprofit’s copy this summer? Planning to get a head start on some larger copywriting projects? Or will you be assigning some of this work to someone else?

To make your summer writing assignments a little easier, I’ve pulled together a quick roundup of my past posts, designed to help you with specific writing tasks.

The most recent post in this list (case studies) was published just over a month ago. […]

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Posted July 11, 2017 / Filed under Nonprofit copywriting how-to / Leave a comment

How to assign a writing task: stories and other editorial content

How to assign a writing task: stories and other editorial content

Do you have someone lined up to help you write stories for your nonprofit organization? Great! Do you know how to assign a writing task properly? Let’s get you ready to brief your writer so you can get the best stories, as efficiently as possible.

Whether your writer is a member of your team, another employee, a volunteer or a freelance copywriter like me, you need to provide clear and detailed direction. Even the most experienced writers cannot create the stories you need […]

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Posted June 27, 2017 / Filed under Nonprofit copywriting how-to / 6 Comments

Workshop series announcement: Start a profitable nonprofit consulting business

Do you dream of self-employment?

Do you know someone who wants to make a living consulting to nonprofit organizations?

I’ve been self-employed for nine years. When I left my in-house role as a communications manager, it was because I wanted a BIG change. I knew that I didn’t want to move to a similar role at a different organization. And I knew that I wanted to test my entrepreneurial chops.

When I launched my business in 2008, I didn’t […]

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Posted June 14, 2017 / Filed under Uncategorized / Leave a comment

Case study interview questions for nonprofit organizations

Case study interview questions for nonprofit organizations

Do you write case studies for your nonprofit organization? Then you need a strong list of case study interview questions.

In my experience, an important step in writing a compelling case study is to conduct an interview. To help you conduct these interviews, I’m sharing my case study interview questions. You will need to customize and add to these questions based on the person and program you are featuring. But use them as a head start!

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Posted May 30, 2017 / Filed under Nonprofit copywriting how-to / Leave a comment

How to find writers for your blog

Finding writers for your blog: my tips and examples

Last month I was featured as the special guest for a Content Marketing Institute #CMWorld chat – a huge honour for me. I was invited to share my tips on how to find blog writers and contributors, based on my experience running the Nonprofit MarCommunity blog over the last four years.

#CMWorld chat is not specifically for nonprofit bloggers, but many of my suggestions would work for you. So in this post, I recap a few of the chat questions and share […]

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Posted May 2, 2017 / Filed under Blogging / Leave a comment

Planning a new website? Get content strategy development on your calendar.

A few weeks ago, I shared six elements to include in your nonprofit’s website content strategy with insights from web developer, Mike Mella. Then in a case study, I showed you how one nonprofit communicator, Markus Stadelmann-Elder, benefitted from kicking off his organization’s website development with content strategy.

Developing a new website can take months. If you want to launch a website this year, you need to book content strategy development time on your calendar now.

Scheduling your website content strategy development: how […]

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Posted April 19, 2017 / Filed under Website content / Leave a comment

Starting with content strategy to ensure successful website development [case study]

In my last post about website content strategy elements, I urged nonprofit communicators to put content at the beginning of new website development projects. In this case study, I shed light on how one nonprofit communicator, Markus Stadelmann-Elder did just that, with success.

Markus is the Director of Communications at Maytree: an organization doing work in the area of poverty reduction. In 2015, Maytree announced a new strategic direction, with a focus on taking a human rights approach to addressing the […]

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Posted April 4, 2017 / Filed under Website content / 2 Comments

Service spotlight: nonprofit website content strategy package

Website content strategy package for nonprofit organizations

Are you preparing for a website build or redesign for your nonprofit organization? Not sure where to begin? I’ll tell you where: you start with a website content strategy!

A website content strategy will serve as a guide for many of the decisions you’ll make. There are the obvious content decisions:

What content is most important?
What content do you need to develop?
What can you reuse or repurpose?

But because it creates clarity about your sites purpose, audience and the outcomes you’re seeking, a […]

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Posted March 30, 2017 / Filed under Uncategorized / Leave a comment