Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...
A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...
In 2019, Sandy Heubner, Digital/Direct Marketing Manager at Workplace Safety & Prevention Services (WSPS), was grappling with a website that was no longer meeting the organization’s needs. For WSPS, the website is an essential tool for connecting Ontario’s...