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Five reasons why designers and developers want you to put content first

Content comes first: three designers explain why

Whether content is king, queen or some other player, I believe that developing it should be your first move.

Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design – and in the case of web projects – development.

Here are five reasons designers believe content comes first…

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Posted May 31, 2016 / Filed under Content marketing, Nonprofit copywriting how-to / 2 Comments

Service spotlight: nonprofit blog planning package

Service spotlight: nonprofit blog planning package

Does your nonprofit organization have a blog? Would you like to start a blog?

Did you know that as many as 95% of blogs are abandoned?

It’s easy to set up a blog and publish the first couple of posts. But it’s much more difficult to maintain a blog over the long term.

What does it take to create a successful, sustainable nonprofit blog?

You want to set yourself up for long-term blogging success. You want to know that the significant time and resources […]

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Posted May 17, 2016 / Filed under Blogging / Leave a comment

Managing blog contributors: nine tips for a smooth review and revision process

Managing blog contributors: tips for a smooth review and revisions process

There’s a certain aspect of managing blog contributors that can be a difficult or delicate matter: the review and revision process.

But review and revisions are part of protecting the consistency and professionalism of your blog and you need to carry them out with confidence. As managing editor, you are most plugged in to your editorial focus, your audience (and their needs and habits) and of course, your own vision for the blog.

Here are my nine tips for managing blog review and revisions tactfully and effectively

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Posted April 19, 2016 / Filed under Blogging / Leave a comment

How to quickly draft basic messaging guidelines for your nonprofit

How to quickly draft basic messaging guidelines for your nonprofit

Does your nonprofit organization have messaging guidelines in place?

Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity and brand personality and will help to ensure the consistency of all of your written communications – from newsletter articles to speeches and presentations to website copy.

You can pull together a very basic messaging guide – and start benefitting from the efficiency you create right away.

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Posted March 8, 2016 / Filed under Nonprofit copywriting how-to / Leave a comment

Six reasons why your nonprofit should NOT have a blog

Six reasons why your nonprofit should NOT have a blog

Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging , which have potential for virtually any nonprofit organization.

But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog. The right time to start a blog depends on your context, your tech, your capacity and your priorities – as I explain in this post.

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Posted January 26, 2016 / Filed under Blogging, Content marketing / 4 Comments

Does your nonprofit’s copy pass the YOU ratio test?

Does your nonprofit’s copy pass the YOU ratio test?

Is the copy you write for your nonprofit organization truly reader-centered? You understand the importance of writing reader-centered copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word you.

When you include the word you (and your) often, your writing will shift to a benefits-oriented style that tells readers what’s in it for them. It’s good practice and very important if you’re asking your readers to […]

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Posted December 15, 2015 / Filed under Nonprofit copywriting how-to / Leave a comment

Three book recommendations for nonprofit content marketers

Three book recommendations for nonprofit content marketers

If you’re a nonprofit communicator who is curious about or getting started with content marketing, I have three book recommendations for you. Together, these books will give you a foundation of understanding content strategy and writing along with a beginning-to-end understanding of content marketing from planning to evaluation. All three books are highly valued items in my own library and are sure to give you a solid start if you need one.

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Posted December 1, 2015 / Filed under Content marketing / Leave a comment