Blog
Messaging and content help for nonprofit communicators
![Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]](https://moflow.ca/wp-content/uploads/2021/02/sharable-boxes-3-400x250.png)
Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]
When you request an internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
Website copywriting package for nonprofit organizations
Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.
![Putting content strategy first – even for a microsite [case study]](https://moflow.ca/wp-content/uploads/2020/11/Content-strategy-for-microsites-ONN-case-study-400x250.png)
Putting content strategy first – even for a microsite [case study]
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
Using audience personas in ongoing nonprofit communications planning: Q&A
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...
Narrowing down your nonprofit’s brand personality
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications - but too many traits...
Inclusion and nonprofit communications – a few resources
Editor's note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I'm sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the Nonprofit...