Blog
Messaging and content help for nonprofit communicators
Ten Essential Steps for Successful Speech Writing
Do you want your speeches to do more than just present information? Successful speeches are written to inform, but also to motivate, inspire and engage your audience. When crafting your next speech, follow these ten essential steps to maximize your impact…
Effective Newsletters for Non-Profits: How to Engage Donors and Members
How do you develop (or revitalize) an effective and engaging stakeholder newsletter? How do you balance your organization’s ‘corporate’ messages with information your readers want to receive? The following tips will help…
Health Communications: Creating Clarity for Consumers
As a health communicator, you need to turn often-complex information, advice and terminology into simple, easy to understand messages that inform, interest and potentially help your readers. Here are some important points to consider when shaping the content of your health communications.
Five Point Checklist for Brand-Strengthening Copy
Is your marketing communications copy strengthening your brand? To be successful, your message must not only be compelling, but it must also be aligned with your brand position. Here are five key points that will help you to assess the brand-strengthening potential of your words.
Make anyone interesting: writing bios that intrigue
Writing a bio can – and should – be more than just a presentation of credentials and accomplishments. With a little effort and creativity, you can make anyone interesting! Here are a few points to help you to write bios that intrigue.