Blog
Messaging and content help for nonprofit communicators
Writing donor and volunteer profiles: the interview
Here are some of my favourite top-level questions for unearthing a good donor or volunteer story…
Why I start every day with my writing practice
My writing practice is something that I use to settle in, clear my mind, and prepare for the day ahead. It’s not necessarily a journal, and there’s not set format, other than committing pen to paper every day. Here’s what it entails for me.
I’m weary of being leery about mix-ups between wary and weary
I detect confusion about weary, wary, leery and leary…
There’s diabetes and then there’s diabetes: a case for segmentation
The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example.
Getting unblocked: when a writing project looms large
In the last month, I’ve tackled an unusually large volume of work. Great news for any freelance professional, but a challenge nonetheless: having to be both creative and prolific under pressure. In my current situation, writer’s block would be deadly.
moflow blog: communicating in the nonprofit sector
As I prepare to launch this blog, I figure a little context is in order.