When did you last look at your media release boilerplate? How old is it? Who wrote it? Have you just been updating facts and stats for years, without a real re-write? Given how often this copy goes out the door, perhaps it’s time for an overhaul.
My writing practice is something that I use to settle in, clear my mind, and prepare for the day ahead. It’s not necessarily a journal, and there’s not set format, other than committing pen to paper every day. Here’s what it entails for me.
The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example.