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Messaging and content help for nonprofit communicators
Non-Profit Marketer Profile: Laurie Schertzer, Canadian Music Therapy Trust Fund
With 10 years of experience working in non-profit, Laurie Schertzer feels she has something to offer the sector. Currently, she is doing so, building a relatively new role from the ground up in her work with the most grassroots organization on her resume to date: the Canadian Music Therapy Trust Fund.
Non-Profit Communicator Profile: Suzanne Hallsworth, Oakville Hospital Foundation
This is the first in my new series, profiling non-profit marketers and communicators…
Lean budgets and scarce human resources: these are relatively common problems for nonprofit communicators, but Suzanne Hallsworth, Communications Director at Oakville Hospital Foundation, sees them as opportunities. Suzanne finds reward in constantly striving to do more and more with less, and explains that in this context, success is that much more gratifying.
Creativity. Is. Dead. As long as the three word tagline lives.
I feel like I’m seeing three (period-separated) word taglines everywhere I turn. I don’t know if they are making a comeback, are gaining popularity, or have just been a prevalent (and boring) staple for years, but I can’t seem to escape them lately.
I’m back!
I’m back and I’m very excited to tackle new projects and reconnect with friends, colleagues, clients and readers!
Moflow is shutting down…for now!
If you’re following this blog, you may have noticed a gradual slowing of activity in recent months. This has been a wind down in preparation for a very big year ahead with a very demanding client: our new baby!
Health changing websites: Toronto Cause Marketers Meetup
At last week’s Cause Marketers Meetup, Brian Cugelman of AlterSpark and Lee Taylor from the Heart & Stroke Foundation of Ontario sharing their experiences and insights on ‘health changing websites’. Lee walked us through the experience (and ongoing learning) of developing the My Heart & Stroke Healthy Weight Action Plan e-tool. Brian followed by sharing the results of his research into translating theoretical health behaviour change models into practical, hands-on online programs.