Blog

I’m back and I’m very excited to tackle new projects and reconnect with friends, colleagues, clients and readers!

If you’re following this blog, you may have noticed a gradual slowing of activity in recent months. This has been a wind down in preparation for a very big year ahead with a very demanding client: our new baby!

At last week’s Cause Marketers Meetup, Brian Cugelman of AlterSpark and Lee Taylor from the Heart & Stroke Foundation of Ontario sharing their experiences and insights on ‘health changing websites’. Lee walked us through the experience (and ongoing learning) of developing the My Heart & Stroke Healthy Weight Action Plan e-tool. Brian followed by sharing the results of his research into translating theoretical health behaviour change models into practical, hands-on online programs.

This post is long overdue, but I just saw yet another reference to a ‘silent killer’… If you are looking for an original way to describe a health threat, avoid this moniker!

Our presenters at last week's Cause Marketers Meetup were Farah Ng and Meghann Comerford from the Centre for Addiction and Mental Health (CAMH) Foundation. Earlier this year, I had witnessed their ‘Toronto’s Most Life Changing Address’ campaign all over the city, in print and online and was keen to hear more about their integration of traditional and new media channels.

What is your nonprofit’s tagline currently doing for your organization? Is it communicating your brand promise or identity? Does it help to differentiate your organization from the competition? Does it round out your nonprofit’s name, helping to clearly broadcast what you do and what you’re about?