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Messaging and content help for nonprofit communicators
Non-Profit Communicator Profile: Randi Garcha, Canadian Diabetes Association
by Marlene Oliveira | Apr 24, 2012 | Uncategorized
When Randi Garcha began her career in the nonprofit sector, she wanted two things: to be challenged and to make an impact. Eight years later, Randi has definitely achieved both goals.
Non-Profit Marketer Profile: Laurie Schertzer, Canadian Music Therapy Trust Fund
by Marlene Oliveira | Apr 12, 2012 | Uncategorized
With 10 years of experience working in non-profit, Laurie Schertzer feels she has something to offer the sector. Currently, she is doing so, building a relatively new role from the ground up in her work with the most grassroots organization on her resume to date: the Canadian Music Therapy Trust Fund.
Non-Profit Communicator Profile: Suzanne Hallsworth, Oakville Hospital Foundation
by Marlene Oliveira | Apr 2, 2012 | Uncategorized
This is the first in my new series, profiling non-profit marketers and communicators…
Lean budgets and scarce human resources: these are relatively common problems for nonprofit communicators, but Suzanne Hallsworth, Communications Director at Oakville Hospital Foundation, sees them as opportunities. Suzanne finds reward in constantly striving to do more and more with less, and explains that in this context, success is that much more gratifying.
Creativity. Is. Dead. As long as the three word tagline lives.
by Marlene Oliveira | Mar 8, 2012 | Nonprofit copywriting how-to
I feel like I’m seeing three (period-separated) word taglines everywhere I turn. I don’t know if they are making a comeback, are gaining popularity, or have just been a prevalent (and boring) staple for years, but I can’t seem to escape them lately.
I’m back!
by Marlene Oliveira | Jan 19, 2012 | Uncategorized
I’m back and I’m very excited to tackle new projects and reconnect with friends, colleagues, clients and readers!
Moflow is shutting down…for now!
by Marlene Oliveira | Dec 16, 2010 | Uncategorized
If you’re following this blog, you may have noticed a gradual slowing of activity in recent months. This has been a wind down in preparation for a very big year ahead with a very demanding client: our new baby!
