by Marlene Oliveira | Nov 22, 2022 | Branding
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let’s now take a closer look at key messages (or brand narrative), including a basic...
by Marlene Oliveira | Oct 6, 2022 | Branding
Editor’s note: This post was originally published on February 13, 2019, and updated on October 4, 2022. What is a brand messaging platform? Does your nonprofit organization need one? Consider whether any of the following comments sound familiar: “We need better brand...
![A content-first approach to redesigning a complex website [case study]](https://moflow.ca/wp-content/uploads/2022/08/WebsiteContentApproach-WSPScasestudy.png)
by Marlene Oliveira | Aug 30, 2022 | Website content
In 2019, Sandy Heubner, Digital/Direct Marketing Manager at Workplace Safety & Prevention Services (WSPS), was grappling with a website that was no longer meeting the organization’s needs. For WSPS, the website is an essential tool for connecting Ontario’s...
by Marlene Oliveira | Jul 26, 2022 | Audiences, Marketing communications
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
by Marlene Oliveira | Jun 23, 2022 | Branding, Marketing communications, Storytelling, Website content
Are you looking for a deliberate, structured approach to strengthening your organization’s marketing communications? Do you need to build or rebuild your nonprofit’s communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...
