by Marlene Oliveira | Jul 26, 2022 | Audiences, Marketing communications
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
by Marlene Oliveira | Jun 23, 2022 | Branding, Marketing communications, Storytelling, Website content
Are you looking for a deliberate, structured approach to strengthening your organization’s marketing communications? Do you need to build or rebuild your nonprofit’s communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...
by Marlene Oliveira | May 11, 2022 | Marketing communications
Are your marketing communications directly connected to your organization’s strategic plan? In my work with nonprofit leaders and communicators, we often need to start by returning to the basics. I ask for a copy of their organization’s strategic plan to connect the...
by Marlene Oliveira | Feb 9, 2022 | Website content
What is the state of your nonprofit organization’s website content? Do you simply need to make a few content updates, or is it time to rethink your overall website content approach? Web copy updates vs. new website content strategy Here’s my help with deciding...
by Marlene Oliveira | Feb 4, 2022 | Marketing communications
Later this month, I’ll be returning as a speaker in Maytree’s Five Good Ideas series. The Maytree team is giving me the opportunity to present a topic that distills the lessons I’ve learned from working with nonprofit organizations for 14 years – and from 8...
