by Marlene Oliveira | Dec 21, 2022 | Marketing communications
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
by Marlene Oliveira | Nov 22, 2022 | Branding
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let’s now take a closer look at key messages (or brand narrative), including a basic...
by Marlene Oliveira | Oct 6, 2022 | Branding
Editor’s note: This post was originally published on February 13, 2019, and updated on October 4, 2022. What is a brand messaging platform? Does your nonprofit organization need one? Consider whether any of the following comments sound familiar: “We need better brand...
![A content-first approach to redesigning a complex website [case study]](https://moflow.ca/wp-content/uploads/2022/08/WebsiteContentApproach-WSPScasestudy.png)
by Marlene Oliveira | Aug 30, 2022 | Website content
In 2019, Sandy Heubner, Digital/Direct Marketing Manager at Workplace Safety & Prevention Services (WSPS), was grappling with a website that was no longer meeting the organization’s needs. For WSPS, the website is an essential tool for connecting Ontario’s...
by Marlene Oliveira | Jul 26, 2022 | Audiences, Marketing communications
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
