by Marlene Oliveira | Jul 5, 2010 | Audiences, Nonprofit copywriting how-to
I was recently helping a client get ‘unstuck’ in his creative process. He was struggling with microsite copy for a video contest based on raising awareness of poverty-related issues. During our brainstorming session, I realized that he was getting stuck on...
by Marlene Oliveira | Jun 25, 2010 | Uncategorized
At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two...
by Marlene Oliveira | Jun 18, 2010 | Uncategorized
This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about. I...
by Marlene Oliveira | Jun 14, 2010 | Uncategorized
A Guest Post by Kivi Leroux Miller, author of The Nonprofit Marketing Guide “Be bold and mighty forces will come to your aid.” I included this quote from author and pastor Basil King in the opening of the first chapter of my new book, The Nonprofit...
by Marlene Oliveira | Jun 4, 2010 | Nonprofit copywriting how-to, Storytelling
A few weeks ago, I wrote about the interview – the first step in writing a donor or volunteer profile. I advised that you ask everything, taking copious notes. [You may prefer to/also record the conversation as a back-up and to ensure that you catch everything.] Now,...
