by Marlene Oliveira | Jun 25, 2010 | Uncategorized
At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two...
by Marlene Oliveira | Jun 18, 2010 | Uncategorized
This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about. I...
by Marlene Oliveira | Jun 14, 2010 | Uncategorized
A Guest Post by Kivi Leroux Miller, author of The Nonprofit Marketing Guide “Be bold and mighty forces will come to your aid.” I included this quote from author and pastor Basil King in the opening of the first chapter of my new book, The Nonprofit...
by Marlene Oliveira | Jun 4, 2010 | Nonprofit copywriting how-to, Storytelling
A few weeks ago, I wrote about the interview – the first step in writing a donor or volunteer profile. I advised that you ask everything, taking copious notes. [You may prefer to/also record the conversation as a back-up and to ensure that you catch everything.] Now,...
by Marlene Oliveira | May 25, 2010 | Uncategorized
Last Thursday’s, Cause Marketers Meetup, Social media plans and policies for nonprofits was presented by Bianca Freedman from the Credit Valley Hospital Foundation and Virginia Middleton from Kids Help Phone. It was a great event, with over 45 people in...
