by Marlene Oliveira | Jun 4, 2010 | Nonprofit copywriting how-to, Storytelling
A few weeks ago, I wrote about the interview – the first step in writing a donor or volunteer profile. I advised that you ask everything, taking copious notes. [You may prefer to/also record the conversation as a back-up and to ensure that you catch everything.] Now,...
by Marlene Oliveira | May 25, 2010 | Uncategorized
Last Thursday’s, Cause Marketers Meetup, Social media plans and policies for nonprofits was presented by Bianca Freedman from the Credit Valley Hospital Foundation and Virginia Middleton from Kids Help Phone. It was a great event, with over 45 people in...
![What’s on your [media release boiler]plate?](https://moflow.ca/wp-content/uploads/2010/05/MediaReleaseBoilerplate.png)
by Marlene Oliveira | May 12, 2010 | Nonprofit copywriting how-to
When did you last look at your media release boilerplate? How old is it? Who wrote it? Have you just been updating facts and stats for years, without a real re-write? Given how often this copy goes out the door, perhaps it’s time for an overhaul. Nonprofit and...
by Marlene Oliveira | May 3, 2010 | Nonprofit copywriting how-to, Storytelling
Lately, I’ve been writing a large number of donor and volunteer profiles. And for me, when it comes to writing an interesting profile – a real human-interest story – it’s all about the interview. I like to arrive with as many questions as possible, both top-level and...
by Marlene Oliveira | Apr 23, 2010 | Creativity and finding inspiration
I’m no creature of habit, but one of my few routine activities is a daily writing practice. I started this practice a little over two years ago during my yoga teacher training, to help distill the mountains of information that was coming my way: I was working...
