by Marlene Oliveira | Apr 16, 2010 | Uncategorized
This is just a little more than Twitter can handle and from what I keep seeing and hearing, it needs to be said! weary ≠ wary …however… wary CAN be used as a synonym for leery and, leery = leary
by Marlene Oliveira | Apr 13, 2010 | Uncategorized
The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example. I am lucky to have two great diabetes clients: the Canadian Diabetes Association (CDA) and the...
by Marlene Oliveira | Apr 8, 2010 | Productivity
In the last month, I’ve tackled an unusually large volume of work. Great news for any freelance professional, but a challenge nonetheless: having to be both creative and prolific under pressure. In my current situation, writer’s block would be deadly. Everyone suffers...
by Marlene Oliveira | Mar 30, 2010 | Uncategorized
As I prepare to launch this blog, I figure a little context is in order. If you want to know more about me, there’s a page on this site with my story. If you want to know about my two seemingly distinct (but actually very complementary) lines of business –...
by Marlene Oliveira | Mar 30, 2010 | Uncategorized
Last Thursday, the Toronto Cause Marketers Meetup group gathered at the Centre for Social Innovation to hear a case study presentation. Talking with our thumbs: text message campaigns for nonprofits featured a presentation by Andrew Delaware, National Director of...
