![What’s on your [media release boiler]plate?](https://moflow.ca/wp-content/uploads/2010/05/MediaReleaseBoilerplate.png)
by Marlene Oliveira | May 12, 2010 | Nonprofit copywriting how-to
When did you last look at your media release boilerplate? How old is it? Who wrote it? Have you just been updating facts and stats for years, without a real re-write? Given how often this copy goes out the door, perhaps it’s time for an overhaul. Nonprofit and...
by Marlene Oliveira | May 3, 2010 | Nonprofit copywriting how-to, Storytelling
Lately, I’ve been writing a large number of donor and volunteer profiles. And for me, when it comes to writing an interesting profile – a real human-interest story – it’s all about the interview. I like to arrive with as many questions as possible, both top-level and...
by Marlene Oliveira | Apr 23, 2010 | Creativity and finding inspiration
I’m no creature of habit, but one of my few routine activities is a daily writing practice. I started this practice a little over two years ago during my yoga teacher training, to help distill the mountains of information that was coming my way: I was working...
by Marlene Oliveira | Apr 16, 2010 | Uncategorized
This is just a little more than Twitter can handle and from what I keep seeing and hearing, it needs to be said! weary ≠ wary …however… wary CAN be used as a synonym for leery and, leery = leary
by Marlene Oliveira | Apr 13, 2010 | Uncategorized
The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example. I am lucky to have two great diabetes clients: the Canadian Diabetes Association (CDA) and the...
