by Marlene Oliveira | Sep 20, 2010 | Nonprofit copywriting how-to
Longer is not necessarily better. Formal doesn’t mean readable. So loosen up a little and give your copy a break! Today’s readers have become accustomed to taking in information in bite-sized chunks, particularly online. Which means that to keep readers...
by Marlene Oliveira | Sep 2, 2010 | Uncategorized
At last week’s Cause Marketers Meetup in Toronto, Aerin Guy of SpaceRace shared insights from her role as Community Manager with Totally ADD: a multimedia education resource for people with ADD. Since Aerin joined the Totally ADD team in February, the site has...
by Marlene Oliveira | Aug 12, 2010 | Uncategorized
Within my network, I’ve recently noticed a number of calls for pro bono creative services, including copywriting, website design/development and graphic design. As a creative professional with primarily nonprofit clients, a former in-house communications manager and a...
by Marlene Oliveira | Jul 22, 2010 | Uncategorized
In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts on and experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares additional insights on...
by Marlene Oliveira | Jul 15, 2010 | Editorial planning
Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few...
