by Marlene Oliveira | Jul 22, 2010 | Uncategorized
In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts on and experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares additional insights on...
by Marlene Oliveira | Jul 15, 2010 | Editorial planning
Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few...
by Marlene Oliveira | Jul 5, 2010 | Audiences, Nonprofit copywriting how-to
I was recently helping a client get ‘unstuck’ in his creative process. He was struggling with microsite copy for a video contest based on raising awareness of poverty-related issues. During our brainstorming session, I realized that he was getting stuck on...
by Marlene Oliveira | Jun 25, 2010 | Uncategorized
At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two...
by Marlene Oliveira | Jun 18, 2010 | Uncategorized
This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about. I...
