by Marlene Oliveira | Feb 25, 2015 | Nonprofit copywriting how-to
Though many of our communications have gone digital, sometimes you just know that a well-placed print item can be an effective way to spread the word about your nonprofit’s program, service or event. So, if a poster (or flyer) really is a smart promotional vehicle to...
by Marlene Oliveira | Feb 19, 2015 | Uncategorized
Lately, I’ve been doing more training about running a Twitter chat and having more conversations about my experiences with creating and facilitating #NPMC chat. These conversations always include a discussion of tools, so here are some of the the tools and resources...
by Marlene Oliveira | Jan 28, 2015 | Uncategorized
Update: the giveaway winners have been announced! Congratulations to Hilary O. and Jailin T. Everyone who entered: check your email inbox for a special discount on course registration – available until March 11, 2015. January 28, 2015 marks a big milestone for...
by Marlene Oliveira | Jan 21, 2015 | Nonprofit copywriting how-to
When it comes to your nonprofit’s website, your home page is likely a highly sought-after piece of real estate. Every internal player wants their content to be featured on the home page, which can result in a jumbled mess. So, what is the right approach to writing a...
by Marlene Oliveira | Jan 7, 2015 | Nonprofit copywriting how-to
Ask any web developer, and I bet they’ll tell you that content is the final hold up for 99% of website projects. It’s what they tell me. Why is this? If we’re putting content first, shouldn’t it be written before the website is built or redesigned? Shouldn’t content...
