by Marlene Oliveira | May 27, 2015 | Blogging, Editorial planning, Nonprofit copywriting how-to
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should use this exercise (also known as audience persona, buyer persona, customer...
by Marlene Oliveira | May 22, 2015 | Blogging
This unplanned blog post is brought to you by a technical glitch! Today, during a teleseminar training series I’m delivering called Blogging Fundamentals for Nonprofits, I was kicked out of the call twice! The first time, I didn’t realize it had happened until about...
by Marlene Oliveira | Apr 22, 2015 | Blogging
When new bloggers come on board to contribute to the Nonprofit MarCommunity, the first thing I do is refer them to our editorial guidelines. This ensures contributors write useful and relevant content for our readers that fits with the focus of the blog. Each week,...
by Marlene Oliveira | Apr 8, 2015 | Nonprofit copywriting how-to
Getting ready to write your nonprofit’s annual report? Annual report writing is a meaty (and often, political) project, but it can be an opportunity to flex your creative muscle and create clarity where there was once clutter. Writing annual report copy is...
![What are your top nonprofit blogging challenges? [survey]](https://moflow.ca/wp-content/uploads/2015/03/BloggingSurvey.png)
by Marlene Oliveira | Mar 25, 2015 | Editorial planning
Do you need help with starting or reviving your nonprofit’s blog? If your answer is yes, tell me where you’re struggling, because I’m going to help you! I’m in the process of developing a new suite of blogging resources and training for nonprofits....
