by Marlene Oliveira | Jul 17, 2015 | Uncategorized
Happy 20th anniversary to Charity Village! I’m thrilled to join in the celebrations and share my wishes – along with my answers to a few #Village20 celebration questions – in this video message!
by Marlene Oliveira | Jul 8, 2015 | Nonprofit copywriting how-to
Your nonprofit copywriting communicates the importance of your mission and how your organization is making a difference. It showcases your work and asks readers to take a step to support you. But why should your readers believe you? Are you leaving them to take your...
by Marlene Oliveira | Jun 23, 2015 | Blogging
In the last few months, I’ve been fielding many questions about blogging and content marketing. One of the questions I received recently is, “What are some timesavers for creating content from mobile devices?” I work from a home office and like to do most of my...
by Marlene Oliveira | May 27, 2015 | Blogging, Editorial planning, Nonprofit copywriting how-to
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should use this exercise (also known as audience persona, buyer persona, customer...
by Marlene Oliveira | May 22, 2015 | Blogging
This unplanned blog post is brought to you by a technical glitch! Today, during a teleseminar training series I’m delivering called Blogging Fundamentals for Nonprofits, I was kicked out of the call twice! The first time, I didn’t realize it had happened until about...
