by Marlene Oliveira | Jun 23, 2015 | Blogging
In the last few months, I’ve been fielding many questions about blogging and content marketing. One of the questions I received recently is, “What are some timesavers for creating content from mobile devices?” I work from a home office and like to do most of my...
by Marlene Oliveira | May 27, 2015 | Blogging, Editorial planning, Nonprofit copywriting how-to
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should use this exercise (also known as audience persona, buyer persona, customer...
by Marlene Oliveira | May 22, 2015 | Blogging
This unplanned blog post is brought to you by a technical glitch! Today, during a teleseminar training series I’m delivering called Blogging Fundamentals for Nonprofits, I was kicked out of the call twice! The first time, I didn’t realize it had happened until about...
by Marlene Oliveira | Apr 22, 2015 | Blogging
When new bloggers come on board to contribute to the Nonprofit MarCommunity, the first thing I do is refer them to our editorial guidelines. This ensures contributors write useful and relevant content for our readers that fits with the focus of the blog. Each week,...
by Marlene Oliveira | Apr 8, 2015 | Nonprofit copywriting how-to
Getting ready to write your nonprofit’s annual report? Annual report writing is a meaty (and often, political) project, but it can be an opportunity to flex your creative muscle and create clarity where there was once clutter. Writing annual report copy is...
