by Marlene Oliveira | Jan 28, 2015 | Uncategorized
Update: the giveaway winners have been announced! Congratulations to Hilary O. and Jailin T. Everyone who entered: check your email inbox for a special discount on course registration – available until March 11, 2015. January 28, 2015 marks a big milestone for...
by Marlene Oliveira | Jan 21, 2015 | Nonprofit copywriting how-to
When it comes to your nonprofit’s website, your home page is likely a highly sought-after piece of real estate. Every internal player wants their content to be featured on the home page, which can result in a jumbled mess. So, what is the right approach to writing a...
by Marlene Oliveira | Jan 7, 2015 | Nonprofit copywriting how-to
Ask any web developer, and I bet they’ll tell you that content is the final hold up for 99% of website projects. It’s what they tell me. Why is this? If we’re putting content first, shouldn’t it be written before the website is built or redesigned? Shouldn’t content...
![Every nonprofit communicator writes [book review]](https://moflow.ca/wp-content/uploads/2014/12/EverybodyWritesQuote.png)
by Marlene Oliveira | Dec 17, 2014 | Uncategorized
Whether you like doing it or not, if you’re a nonprofit marketer or communicator, you write. In fact, today’s marcom pros might just write more than ever before. But we don’t all come to this line of work from a writing background, which means a little guidance and...
by Marlene Oliveira | Dec 3, 2014 | Nonprofit copywriting how-to
Do you use “sell sheets” in your nonprofit’s sponsorship packages? Commonly used in corporate product launches, a sell sheet (or sales sheet) offers at-a-glance information about the benefits, features and specifications of an offering. Since they are concise and...
