by Marlene Oliveira | Jan 17, 2020 | Uncategorized
Happy New Year! I’m back after being quiet on this blog for quite some time. In many ways, 2019 was a bit of a reset year for me. I pressed pause on a number of activities so that I could re-evaluate them and make necessary changes. The result? I’m kicking off 2020...
by Marlene Oliveira | Jul 30, 2019 | Website content
Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I’ve found myself answering these questions several times: “When I’m...
by Marlene Oliveira | Jun 25, 2019 | Website content
When you’re creating a website content strategy for your nonprofit organization, you should consult with your peers early in the process. However, I believe that you should skip the huge “website committee” meetings. Instead, conduct one-on-one interviews...
![TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]](https://moflow.ca/wp-content/uploads/2019/03/TechSoup-Canada-case-study.png)
by Marlene Oliveira | Mar 19, 2019 | Storytelling, Working with writers
What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing...
by Marlene Oliveira | Jan 10, 2019 | Uncategorized
What are your plans for 2019? I’m jumping right in to deliver on the plans I made last year, including the launch of a new online version of my training for aspiring nonprofit consultants. Do you want to make the switch to working as a self-employed consultant...
