![Boosting annual report impact with stories [case study]](https://moflow.ca/wp-content/uploads/2018/08/Imagine-case-study.png)
by Marlene Oliveira | Aug 28, 2018 | Storytelling, Working with writers
How can you communicate impact when you’re in the early stages of a long-term, ambitious plan? What information can you provide in an annual report when you are still laying the foundation for that plan? I had this conversation earlier this year with my clients at...
by Marlene Oliveira | Aug 14, 2018 | Storytelling
Have you been advocating for more resources to support storytelling at your nonprofit organization? Would you like to add evidence from a few research studies to your case? A few months ago, I read the Storytelling Edge: How to Transform Your Business, Stop Screaming...
![Writing stories for a community foundation [case study]](https://moflow.ca/wp-content/uploads/2018/07/OCF-stories-casestudy.png)
by Marlene Oliveira | Jul 31, 2018 | Storytelling
One of the core areas of focus in my business is story writing. I enjoy the work, and I learn something from every story I write. I also just like helping nonprofit communicators get their stories written – something I’ve been doing for one of my long-term...
by Marlene Oliveira | Jun 26, 2018 | Branding
While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I was looking for different perspectives and techniques around a specific element (brand personality – more to come on that soon). I found that my...
