by Marlene Oliveira | Apr 28, 2020 | Nonprofit copywriting how-to, Website content
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
by Marlene Oliveira | Mar 26, 2020 | Storytelling
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
by Marlene Oliveira | Jan 30, 2020 | Uncategorized
Is your nonprofit’s website out of date, hard to navigate, or failing to reflect your mission? If it’s time to update your website, are any of the following obstacles stopping you? You feel daunted by decisions about what to keep, update, remove, or create. You’re...
by Marlene Oliveira | Jan 17, 2020 | Uncategorized
Happy New Year! I’m back after being quiet on this blog for quite some time. In many ways, 2019 was a bit of a reset year for me. I pressed pause on a number of activities so that I could re-evaluate them and make necessary changes. The result? I’m kicking off 2020...
by Marlene Oliveira | Jul 30, 2019 | Website content
Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I’ve found myself answering these questions several times: “When I’m...
