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Messaging and content help for nonprofit communicators
Your nonprofit’s brand narrative (key messages): the basics
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...
What is a brand messaging platform?
I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.
This is where a strong brand messaging platform comes in.
![A content-first approach to redesigning a complex website [case study]](https://moflow.ca/wp-content/uploads/2022/08/WebsiteContentApproach-WSPScasestudy-400x250.png)
A content-first approach to redesigning a complex website [case study]
In 2019, Sandy Heubner, Digital/Direct Marketing Manager at Workplace Safety & Prevention Services (WSPS), was grappling with a website that was no longer meeting the organization’s needs. For WSPS, the website is an essential tool for connecting Ontario’s...
How to keep your nonprofit’s audiences at the centre of your communications
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
Building your nonprofit’s communications fundamentals in the right order
Are you looking for a deliberate, structured approach to strengthening your organization’s marketing communications? Do you need to build or rebuild your nonprofit’s communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...
Are your nonprofit’s communications strategically aligned?
Are your marketing communications directly connected to your organization’s strategic plan? In my work with nonprofit leaders and communicators, we often need to start by returning to the basics. I ask for a copy of their organization’s strategic plan to connect the...