by Marlene Oliveira | Apr 13, 2010 | Uncategorized
The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example. I am lucky to have two great diabetes clients: the Canadian Diabetes Association (CDA) and the...
by Marlene Oliveira | Apr 8, 2010 | Productivity
In the last month, I’ve tackled an unusually large volume of work. Great news for any freelance professional, but a challenge nonetheless: having to be both creative and prolific under pressure. In my current situation, writer’s block would be deadly. Everyone suffers...
by Marlene Oliveira | Mar 30, 2010 | Uncategorized
As I prepare to launch this blog, I figure a little context is in order. If you want to know more about me, there’s a page on this site with my story. If you want to know about my two seemingly distinct (but actually very complementary) lines of business –...
by Marlene Oliveira | Mar 30, 2010 | Uncategorized
Last Thursday, the Toronto Cause Marketers Meetup group gathered at the Centre for Social Innovation to hear a case study presentation. Talking with our thumbs: text message campaigns for nonprofits featured a presentation by Andrew Delaware, National Director of...
by Marlene Oliveira | Mar 28, 2010 | Nonprofit copywriting how-to
Do you want your speeches to do more than just present information? Successful speeches are written to inform, but also to motivate, inspire and engage your audience. When crafting your next speech, follow these ten essential steps to maximize your impact: 1. Know...
