by Marlene Oliveira | Mar 28, 2010 | Uncategorized
As a health communicator, you need to turn often-complex information, advice and terminology into simple, easy to understand messages that inform, interest and potentially help your readers. Here are some important points to consider when shaping the content of your...
by Marlene Oliveira | Mar 23, 2010 | Nonprofit copywriting how-to
Is your marketing communications copy strengthening your brand? To be successful, your message must not only be compelling, but it must also be aligned with your brand position. Here are five key points that will help you to assess the brand-strengthening potential of...
by Marlene Oliveira | Mar 23, 2010 | Uncategorized
Writing a bio can – and should – be more than just a presentation of credentials and accomplishments. With a little effort and creativity, you can make anyone interesting! Here are a few points to help you to write bios that intrigue: Gather the facts: The...
