by Marlene Oliveira | Oct 1, 2014 | Professional development
I love podcasts. Do you? When I head out for walks, runs and…when I do the dishes, those earbuds are likely going in! As a content marketer, there is always so much to learn and in the last 18 months or so, I’ve really latched on to podcasts as a way to stay current...
by Marlene Oliveira | Sep 17, 2014 | Nonprofit copywriting how-to
When you’re gathering the information you need to write a nonprofit annual report, what do you do? Do you send out an email asking internal players for their updates and reports? Do you take it one step further and set aside time to speak with internal stakeholders?...
by Marlene Oliveira | Sep 3, 2014 | Creativity and finding inspiration, Productivity
Have you ever noticed that the busier we get and the more that we are expected to deliver, time to think is getting sacrificed? It feels to me like we’re expected to just jump straight into every single task – whether answering an email or writing a speech – with a...
by Marlene Oliveira | Sep 2, 2014 | Uncategorized
Have you noticed that moflow.ca looks totally different now? After months of planning, rebranding, rethinking, redesigning and rebuilding I’m so thrilled with my new and very much improved website. I’ve been working with Mike Mella of Be Like Water, to tackle many,...
by Marlene Oliveira | Sep 2, 2014 | Blogging, Editorial planning
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about...
