by Marlene Oliveira | Sep 2, 2014 | Editorial planning
This article originally appeared on the Nonprofit MarCommunity blog. Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post...
by Marlene Oliveira | Sep 2, 2014 | Editorial planning
This article originally appeared on the Nonprofit MarCommunity blog. You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line...
by Marlene Oliveira | Aug 26, 2014 | Nonprofit copywriting how-to
This article originally appeared on the Nonprofit MarCommunity blog. If getting website visitors to support your organization is a priority, good copywriting of your volunteer and donate page is critical. Don’t assume that your volunteer page and donate page only need...
by Marlene Oliveira | Jun 27, 2014 | Nonprofit copywriting how-to
You know the expression about the cobbler’s son having no shoes? Well, it really hit home this week when I looked at my current ‘About’ page copy. This copywriter’s ‘About’ page is suffering from an embarrassing lack of good writing. I’ve been preparing for a...
by Marlene Oliveira | May 2, 2014 | Uncategorized
Finding the right person to create your online presence can be nerve-wracking – would you agree? In the last year, I’ve found myself needing two websites built: nonprofitmarcommunity.com and the site for my course, writebetternonprofitwebsites.com. For a...
