by Marlene Oliveira | Sep 2, 2014 | Blogging, Editorial planning
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about...
by Marlene Oliveira | Sep 2, 2014 | Editorial planning
This article originally appeared on the Nonprofit MarCommunity blog. Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post...
by Marlene Oliveira | Sep 2, 2014 | Editorial planning
This article originally appeared on the Nonprofit MarCommunity blog. You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line...
by Marlene Oliveira | Aug 26, 2014 | Nonprofit copywriting how-to
This article originally appeared on the Nonprofit MarCommunity blog. If getting website visitors to support your organization is a priority, good copywriting of your volunteer and donate page is critical. Don’t assume that your volunteer page and donate page only need...
by Marlene Oliveira | Jun 27, 2014 | Nonprofit copywriting how-to
You know the expression about the cobbler’s son having no shoes? Well, it really hit home this week when I looked at my current ‘About’ page copy. This copywriter’s ‘About’ page is suffering from an embarrassing lack of good writing. I’ve been preparing for a...
