by Marlene Oliveira | Dec 6, 2010 | Uncategorized
At last week’s Cause Marketers Meetup, Brian Cugelman of AlterSpark and Lee Taylor from the Heart & Stroke Foundation of Ontario sharing their experiences and insights on ‘health changing websites’. Lee walked us through the experience (and...
by Marlene Oliveira | Nov 15, 2010 | Uncategorized
This post is long overdue, but I just saw yet another reference to a ‘silent killer’… If you are looking for an original way to describe a health threat, avoid this moniker! I believe that I first saw the term applied to high blood pressure, many...
by Marlene Oliveira | Nov 2, 2010 | Uncategorized
Our community at Toronto’s Cause Marketers Meetup continues to grow. Once again, we had a sold out event last Wednesday, full of both new and returning faces. Here is a list of some of the organizations that were in the room: Butterfly Communities Canadian...
by Marlene Oliveira | Oct 1, 2010 | Uncategorized
What is your nonprofit’s tagline currently doing for your organization? Is it communicating your brand promise or identity? Does it help to differentiate your organization from the competition? Does it round out your nonprofit’s name, helping to...
by Marlene Oliveira | Sep 20, 2010 | Nonprofit copywriting how-to
Longer is not necessarily better. Formal doesn’t mean readable. So loosen up a little and give your copy a break! Today’s readers have become accustomed to taking in information in bite-sized chunks, particularly online. Which means that to keep readers...
