by Marlene Oliveira | Oct 1, 2010 | Uncategorized
What is your nonprofit’s tagline currently doing for your organization? Is it communicating your brand promise or identity? Does it help to differentiate your organization from the competition? Does it round out your nonprofit’s name, helping to...
by Marlene Oliveira | Sep 20, 2010 | Nonprofit copywriting how-to
Longer is not necessarily better. Formal doesn’t mean readable. So loosen up a little and give your copy a break! Today’s readers have become accustomed to taking in information in bite-sized chunks, particularly online. Which means that to keep readers...
by Marlene Oliveira | Sep 2, 2010 | Uncategorized
At last week’s Cause Marketers Meetup in Toronto, Aerin Guy of SpaceRace shared insights from her role as Community Manager with Totally ADD: a multimedia education resource for people with ADD. Since Aerin joined the Totally ADD team in February, the site has...
by Marlene Oliveira | Aug 12, 2010 | Uncategorized
Within my network, I’ve recently noticed a number of calls for pro bono creative services, including copywriting, website design/development and graphic design. As a creative professional with primarily nonprofit clients, a former in-house communications manager and a...
by Marlene Oliveira | Jul 22, 2010 | Uncategorized
In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts on and experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares additional insights on...
