by Marlene Oliveira | Mar 8, 2012 | Nonprofit copywriting how-to
I feel like I’m seeing three (period-separated) word taglines everywhere I turn. I don’t know if they are making a comeback, are gaining popularity, or have just been a prevalent (and boring) staple for years, but I can’t seem to escape them lately. Without naming...
by Marlene Oliveira | Jan 19, 2012 | Uncategorized
It has been over a year since my last post – and what a year it has been! My little girl was born on January 6, 2011. As planned, I let the demands of having a new baby dictate my business activity. I tackled a few small projects last year and peeked in...
by Marlene Oliveira | Dec 16, 2010 | Uncategorized
If you’re following this blog, you may have noticed a gradual slowing of activity in recent months. This has been a wind down in preparation for a very big year ahead with a very demanding client: our new baby! Our due date is January 3 and we’ve already...
by Marlene Oliveira | Dec 6, 2010 | Uncategorized
At last week’s Cause Marketers Meetup, Brian Cugelman of AlterSpark and Lee Taylor from the Heart & Stroke Foundation of Ontario sharing their experiences and insights on ‘health changing websites’. Lee walked us through the experience (and...
by Marlene Oliveira | Nov 15, 2010 | Uncategorized
This post is long overdue, but I just saw yet another reference to a ‘silent killer’… If you are looking for an original way to describe a health threat, avoid this moniker! I believe that I first saw the term applied to high blood pressure, many...
