by Marlene Oliveira | Apr 12, 2012 | Uncategorized
With 10 years of experience working in non-profit, Laurie Schertzer feels she has something to offer the sector. Currently, she is doing so, building a relatively new role from the ground up in her work with the most grassroots organization on her resume to date: the...
by Marlene Oliveira | Apr 2, 2012 | Uncategorized
Lean budgets and scarce human resources: these are relatively common problems for nonprofit communicators, but Suzanne Hallsworth, Communications Director at Oakville Hospital Foundation, sees them as opportunities. Suzanne finds reward in constantly striving to do...
by Marlene Oliveira | Mar 8, 2012 | Nonprofit copywriting how-to
I feel like I’m seeing three (period-separated) word taglines everywhere I turn. I don’t know if they are making a comeback, are gaining popularity, or have just been a prevalent (and boring) staple for years, but I can’t seem to escape them lately. Without naming...
by Marlene Oliveira | Jan 19, 2012 | Uncategorized
It has been over a year since my last post – and what a year it has been! My little girl was born on January 6, 2011. As planned, I let the demands of having a new baby dictate my business activity. I tackled a few small projects last year and peeked in...
by Marlene Oliveira | Dec 16, 2010 | Uncategorized
If you’re following this blog, you may have noticed a gradual slowing of activity in recent months. This has been a wind down in preparation for a very big year ahead with a very demanding client: our new baby! Our due date is January 3 and we’ve already...