by Marlene Oliveira | Apr 8, 2013 | Uncategorized
This spring has been a season of intensive learning, planning and development here at moflow. Things have been quiet here on the blog because big plans are under way for a new moflow site: theNonprofit MarCommunity. Later this month, I’ll be launching the...
by Marlene Oliveira | Mar 19, 2013 | Uncategorized
Podcasts have made a real comeback in my ear buds. I realize the format is not new, and I’ll admit that I’ve even been a resister because I’m not really an auditory learner. However, it seems that the quality and variety of available podcasts is both...
by Marlene Oliveira | Feb 25, 2013 | Uncategorized
Starting in 1994, Helen Reilly spent eighteen years as a communicator for The Credit Valley Hospital – including five particularly fulfilling years as Hospital Publicist. According to Helen, she developed unique expertise from her work in an environment that was...
by Marlene Oliveira | Feb 14, 2013 | Uncategorized
Does your non-profit have a ‘go-to’ tactic – and you need to get out of the rut? Is your organization’s default set to ‘brochure’, ‘buckslip’ or ‘poster’? Or has new media caused a shift to...
by Marlene Oliveira | Jan 29, 2013 | Uncategorized
One of the challenges of working in hospital communications is the decentralized nature of organizations comprised of very distinct units with distinct objectives, according to Anthony Lucic. Anthony is the Team Lead, Digital Communications at St. Michael’s...