by Marlene Oliveira | Feb 14, 2013 | Uncategorized
Does your non-profit have a ‘go-to’ tactic – and you need to get out of the rut? Is your organization’s default set to ‘brochure’, ‘buckslip’ or ‘poster’? Or has new media caused a shift to...
by Marlene Oliveira | Jan 29, 2013 | Uncategorized
One of the challenges of working in hospital communications is the decentralized nature of organizations comprised of very distinct units with distinct objectives, according to Anthony Lucic. Anthony is the Team Lead, Digital Communications at St. Michael’s...
by Marlene Oliveira | Jan 17, 2013 | Uncategorized
Next month, I’ll be attending the Content Success Summit, presented by Mike Stelzner/Social Media Examiner. When this opportunity came up, I seized it right away because I benefitted so much from attending Mike’s Copywriting Success Summit in 2008...
by Marlene Oliveira | Dec 12, 2012 | Uncategorized
Yesterday, Sam Frank, Principal, Synthesis Partnership shared some of his expertise on mission statements; an excellent primer and case for the importance and value of articulating mission statements. I invited Sam to guest post because I wanted him to help me...
by Marlene Oliveira | Dec 11, 2012 | Uncategorized
I feel that mission statements are frequently abused by non-profits. Given all of the heavy lifting we expect of mission statements, I think it’s a mistake to also expect them to serve as effective marketing messages – taglines in particular. To help make...
