by Marlene Oliveira | Jan 17, 2013 | Uncategorized
Next month, I’ll be attending the Content Success Summit, presented by Mike Stelzner/Social Media Examiner. When this opportunity came up, I seized it right away because I benefitted so much from attending Mike’s Copywriting Success Summit in 2008...
by Marlene Oliveira | Dec 12, 2012 | Uncategorized
Yesterday, Sam Frank, Principal, Synthesis Partnership shared some of his expertise on mission statements; an excellent primer and case for the importance and value of articulating mission statements. I invited Sam to guest post because I wanted him to help me...
by Marlene Oliveira | Dec 11, 2012 | Uncategorized
I feel that mission statements are frequently abused by non-profits. Given all of the heavy lifting we expect of mission statements, I think it’s a mistake to also expect them to serve as effective marketing messages – taglines in particular. To help make...
by Marlene Oliveira | Nov 29, 2012 | Uncategorized
One of the things Karen Glover noticed in 2007, when making the transition from software marketing to non-profit marketing, was the dearth of available networking and professional development opportunities. Which is why she took the initiative to create the local...
by Marlene Oliveira | Nov 23, 2012 | Working with writers
Over my years of consulting, I have been fortunate to work will all kinds of great clients. In fact, one of my clients is pretty much perfect and this post is about her. Why should you care? Because by doing everything right as a client, you will get the best possible...
