by Marlene Oliveira | Dec 11, 2012 | Uncategorized
I feel that mission statements are frequently abused by non-profits. Given all of the heavy lifting we expect of mission statements, I think it’s a mistake to also expect them to serve as effective marketing messages – taglines in particular. To help make...
by Marlene Oliveira | Nov 29, 2012 | Uncategorized
One of the things Karen Glover noticed in 2007, when making the transition from software marketing to non-profit marketing, was the dearth of available networking and professional development opportunities. Which is why she took the initiative to create the local...
by Marlene Oliveira | Nov 23, 2012 | Working with writers
Over my years of consulting, I have been fortunate to work will all kinds of great clients. In fact, one of my clients is pretty much perfect and this post is about her. Why should you care? Because by doing everything right as a client, you will get the best possible...
by Marlene Oliveira | Oct 25, 2012 | Uncategorized
The non-profit sector can offer communicators enhanced opportunities for professional development, according to Katherine Moffat, Interim Director of Communications at Toronto’s Second Harvest, the largest food rescue program in Canada. In Katherine’s...
by Marlene Oliveira | Oct 18, 2012 | Nonprofit copywriting how-to
Having previously shared my Ten Essential Steps for Successful Speech Writing, I’d like to elaborate on step #4: interviewing your speaker. Asking these four simple questions will help to make your interview as fruitful as possible: Why is this event important...
