If your programs and services website content is in need of an update or improvement, I have five suggestions that should help.
Nonprofit website calls to action: ideas to use in your copy
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
![How to go from strategy to website content action plan [template]](https://moflow.ca/wp-content/uploads/2018/01/website-content-plan.png)
How to go from strategy to website content action plan [template]
When you’re planning the content for your nonprofit’s new website, your first step should be to develop a website content strategy. Your second step should be the creation of your website content plan.
Your strategy is your guide; it sets parameters for the work ahead. Your plan organizes how you’ll tackle that work.
Website content strategy: article, webinar recording and PDF guide to get you started
I've spent a good part of October writing and presenting on the topic of creating a website content strategy. You may have read my blog post, attended the webinar I presented with Charity Village and downloaded the mini-guide I created. But just in case you missed any...
Website copy easy win: quickly improve your nonprofit’s Contact Us page content
If you know you need to update your website content and you’re looking for an easy win, let’s start with your Contact Us page content. Writing and improving your organization’s Contact Us page content is pretty straightforward, so it’s something you can complete...
What to choose and include: keyword optimization basics for non-techies
Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization) - and specifically, keyword optimization - requests. I don’t position myself as an SEO copywriter, but I write digital content for clients and...
Planning a new website? Get content strategy development on your calendar.
A few weeks ago, I shared the elements to include in your nonprofit’s website content strategy with insights from web developer, Mike Mella. Then in a case study, I showed you how one nonprofit communicator, Markus Stadelmann-Elder, benefitted from kicking off his...
![Starting with content strategy to ensure successful website development [case study]](https://moflow.ca/wp-content/uploads/2017/03/WCS-CaseStudy.png)
Starting with content strategy to ensure successful website development [case study]
content at the beginning of new website development projects. In this case study, I shed light on how one nonprofit communicator, Markus Stadelmann-Elder did just that, with success.