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Are you looking for a couple of nonprofit communications “quick wins"? I’ve been thinking about how satisfying a quick win or two would feel for you right now. And knowing that out-of-date web copy can feel like a burden or distraction, I realized that I have a simple...
Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.
![Putting content strategy first – even for a microsite [case study]](https://moflow.ca/wp-content/uploads/2020/11/Content-strategy-for-microsites-ONN-case-study-400x250.png)
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I've found myself answering these questions several times: "When I'm planning a new...
When you’re creating a website content strategy for your nonprofit organization, you should consult with your peers early in the process. However, I believe that you should skip the huge "website committee" meetings. Instead, conduct one-on-one interviews with...
If your programs and services website content is in need of an update or improvement, I have five suggestions that should help.
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...