A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...

In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...

I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.

This is where a strong brand messaging platform comes in.

Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications - but too many traits...

While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I found that my favourite book about nonprofit branding continues to stand head and shoulders above the rest. And that the others came up short. So I broadened my search and found two other books that, while not specific to nonprofits, were very also useful.

This research and review led to a refresh of my branding book recommendations, which I’m sharing with you today.