by Marlene Oliveira | Aug 14, 2012 | Creativity and finding inspiration, Nonprofit copywriting how-to
One of the most valuable steps I build into timelines for any writing project is ‘walk away’ time. It is so important to me that I have time to walk away from a close-to-final draft. ‘Walk away’ time allows me to: Think about the copy while I do other things, allowing...
by Marlene Oliveira | Jul 26, 2012 | Uncategorized
Marnie Grona describes herself as cause-driven, much like the organization for which she works. Marnie is currently the Director of Marketing & Communications for Imagine Canada, an umbrella organization with a mandate to support and strengthen charities and...
by Marlene Oliveira | Jun 28, 2012 | Uncategorized
Working with trade organizations is a specialty for Kate Sherman, Director, Pennsylvania Society of Land Surveyors. Kate’s experience within the sub-sector has included roles at the Pennsylvania Society of Association Executives and The Foundation of the...
by Marlene Oliveira | Jun 27, 2012 | Nonprofit copywriting how-to
I’ve written before about communicating benefits to your audience, but there is another, very specific way of keeping your audience at the centre of your content. When trying to draw in your reader, there is a simple tactic you should employ. Actually,...
by Marlene Oliveira | May 15, 2012 | Uncategorized
Lynn Deckinger is an award-winning non-profit marketer whose career spans 20 years in a number of subsectors; she has worked in a number of progressive marketing and communications roles at the Sedgwick County Zoo, Exploration Place, The Sedgwick County Science Center...
