by Marlene Oliveira | Oct 25, 2012 | Uncategorized
The non-profit sector can offer communicators enhanced opportunities for professional development, according to Katherine Moffat, Interim Director of Communications at Toronto’s Second Harvest, the largest food rescue program in Canada. In Katherine’s...
by Marlene Oliveira | Oct 18, 2012 | Nonprofit copywriting how-to
Having previously shared my Ten Essential Steps for Successful Speech Writing, I’d like to elaborate on step #4: interviewing your speaker. Asking these four simple questions will help to make your interview as fruitful as possible: Why is this event important...
by Marlene Oliveira | Sep 24, 2012 | Uncategorized
Nicole Paterson is an award-winning marketer who doesn’t let a lack of resources get in the way of achieving her goals. Nicole has worked as the Manager of Marketing Communications at the Burlington Public Library since early 2009 before which her marketing...
by Marlene Oliveira | Aug 14, 2012 | Creativity and finding inspiration, Nonprofit copywriting how-to
One of the most valuable steps I build into timelines for any writing project is ‘walk away’ time. It is so important to me that I have time to walk away from a close-to-final draft. ‘Walk away’ time allows me to: Think about the copy while I do other things, allowing...
by Marlene Oliveira | Jul 26, 2012 | Uncategorized
Marnie Grona describes herself as cause-driven, much like the organization for which she works. Marnie is currently the Director of Marketing & Communications for Imagine Canada, an umbrella organization with a mandate to support and strengthen charities and...
