by Marlene Oliveira | Sep 24, 2012 | Uncategorized
Nicole Paterson is an award-winning marketer who doesn’t let a lack of resources get in the way of achieving her goals. Nicole has worked as the Manager of Marketing Communications at the Burlington Public Library since early 2009 before which her marketing...
by Marlene Oliveira | Aug 14, 2012 | Creativity and finding inspiration, Nonprofit copywriting how-to
One of the most valuable steps I build into timelines for any writing project is ‘walk away’ time. It is so important to me that I have time to walk away from a close-to-final draft. ‘Walk away’ time allows me to: Think about the copy while I do other things, allowing...
by Marlene Oliveira | Jul 26, 2012 | Uncategorized
Marnie Grona describes herself as cause-driven, much like the organization for which she works. Marnie is currently the Director of Marketing & Communications for Imagine Canada, an umbrella organization with a mandate to support and strengthen charities and...
by Marlene Oliveira | Jun 28, 2012 | Uncategorized
Working with trade organizations is a specialty for Kate Sherman, Director, Pennsylvania Society of Land Surveyors. Kate’s experience within the sub-sector has included roles at the Pennsylvania Society of Association Executives and The Foundation of the...
by Marlene Oliveira | Jun 27, 2012 | Nonprofit copywriting how-to
I’ve written before about communicating benefits to your audience, but there is another, very specific way of keeping your audience at the centre of your content. When trying to draw in your reader, there is a simple tactic you should employ. Actually,...
