Health changing websites: Toronto Cause Marketers Meetup

At last week’s Cause Marketers Meetup, Brian Cugelman of AlterSpark and Lee Taylor from the Heart & Stroke Foundation of Ontario sharing their experiences and insights on ‘health changing websites’. Lee walked us through the experience (and ongoing learning) of developing the My Heart & Stroke Healthy Weight Action Plan e-tool. Brian followed by sharing the results of his research into translating theoretical health behaviour change models into practical, hands-on online programs.

Lee and Brian were kind enough to share their presentations. 

Because the presentations are so detailed, I will just share a few additional resources.

First, from Brian’s presentation, a number of interactive online social marketing (not to be confused with social media marketing!) campaigns:

• VERB™ It’s what you do
• Stop Smoking Centre
• Check Your Drinking Survey
• Beating the Blues

And helpful resources for health marketers/communicators:

• Path of the Blue Eye: a great source for articles, case studies, data and community sharing
• The Health Communication Unit at the University of Toronto
• On Social Marketing and Social Change blog

You can follow Brian on Twitter at @cugelman and the Heart & Stroke Foundation at @TheHSF.