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![TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]](https://moflow.ca/wp-content/uploads/2019/03/TechSoup-Canada-case-study.png)
What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing what you need your content to achieve and setting up a few simple conditions for success. This describes my experience, working with TechSoup Canada.
Do you have a hard time finding your organization’s stories?
A couple of weeks ago, I put out a call for story-finding tips, and today I’m following up with the responses I received. And further below, I’ve included a list of 14 actionable takeaways I’ve pulled from their submissions. Thank you, Katherine, Blair, Fiona, Anthony and Yasmine!
![Boosting annual report impact with stories [case study]](https://moflow.ca/wp-content/uploads/2018/08/Imagine-case-study.png)
Rather than “another thing to do”, story writing can and should boost the impact of your existing communications tactics. This case study showcases my work with Imagine Canada, using stories to bring the work described in their annual report to life.
You know storytelling is useful, effective and an essential part of your nonprofit’s communications mix. But if making the case for storytelling based on intuition and experience isn’t enough, perhaps you’d like to add evidence from research.
A few months ago, I read the Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void and Make People Love You by Joe Lazaukus and Shane Snow – which I recommend. The book is full of useful content for nonprofit communicators, but I was particularly excited by the references to original research supporting the value and importance of storytelling.
![Writing stories for a community foundation [case study]](https://moflow.ca/wp-content/uploads/2018/07/OCF-stories-casestudy.png)
One of the core areas of focus in my business is story writing. I enjoy the work, and I learn something from every story I write. I also just like helping nonprofit communicators get their stories written – something I’ve been doing for one of my long-term clients, Sarah McPherson at The Oakville Community Foundation.
This case study is a behind-the-scenes look at my work with this community foundation, including Sarah’s insights into the benefits and challenges of telling stories about an organization’s financial supporters.
![How to keep track of the stories you’re writing [template project tracker]](https://moflow.ca/wp-content/uploads/2018/06/story-writing-tracker.png){kind=tracking}
To help with your story writing project management, I have a new template to share with you: my story writing project tracker. You can use it to track the focus of each story, the people you need to speak with, their contact information, whether or not you’ve successfully arranged interviews and the status of each story in development.
Following up on my previous blog post exploring the reasons WHY nonprofit communicators tell stories, in this post, I take a look at the different WAYS they are incorporating stories into their communications.
Why do you tell stories? What is the purpose of the stories you create and share? One of my biggest pet peeves is the perception of nonprofit communications as a support function to fundraising. Nonprofit communicators are responsible for so much more (to read some of...
![Writing stories? Here’s help with your email outreach [swipe copy]](https://moflow.ca/wp-content/uploads/2017/12/StoryWritingEmailSwipeCopy.png)
What's your story writing process? What steps do you follow to collect the information you need to write a great story? If it's similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in your stories....