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Do you use “sell sheets” in your nonprofit’s sponsorship packages? Commonly used in corporate product launches, a sell sheet (or sales sheet) offers at-a-glance information about the benefits, features and specifications of an offering. Since they are concise and...
Writing for the web isn’t complicated. In many ways, it’s an easier style and format. If you’re already a writer, there are a few editing and formatting tweaks that will help you to transform your copy into web copy. And you’ll discover these tweaks in my webinar, How...
How do you write a speech for a nonprofit leader that really connects with audience members? How do you figure out the balance between the messages you want to deliver and those your audience wants to hear? You ask questions. Excellent speech writing requires an...
When you’re gathering the information you need to write a nonprofit annual report, what do you do? Do you send out an email asking internal players for their updates and reports? Do you take it one step further and set aside time to speak with internal stakeholders?...
This article originally appeared on the Nonprofit MarCommunity blog. If getting website visitors to support your organization is a priority, good copywriting of your volunteer and donate page is critical. Don’t assume that your volunteer page and donate page only need...
You know the expression about the cobbler’s son having no shoes? Well, it really hit home this week when I looked at my current “About” page copy. This copywriter’s “About” page is suffering from an embarrassing lack of good writing.
Have you ever worked on something so hard and for so long that completing it felt like releasing your baby into the world? I’m feeling that way right now. After months and months of planning, development and design, my first online course, Write Better Nonprofit Websites is now available!
If you’ve been following this blog, you’ll know that I mentioned an upcoming shift in my business to include more training: free – and for those who want to dig deeper, online courses. As I begin this shift, my focus is on helping nonprofits write website copy and I’m kicking things off with a new free video mini-training on writing better nonprofit bios.
This time of year is usually speechwriting season for me, and 2013 has been no exception. I really enjoy every step of the speechwriting process including the very last step, the icing on the cake: formatting. Once I’m completely happy with a speech (and so is my client and the nonprofit leader delivering the remarks), it’s time to format the document in a way that supports smooth and successful delivery.