by Marlene Oliveira | Oct 17, 2013 | Nonprofit copywriting how-to
This time of year is usually speechwriting season for me, and 2013 has been no exception. I really enjoy every step of the speechwriting process including the very last step, the icing on the cake: formatting. Once I’m completely happy with a speech (and so is my...
by Marlene Oliveira | Sep 12, 2013 | Nonprofit copywriting how-to
Today I presented a webinar on nonprofit copywriting with Artez Interactive on Seven deadly nonprofit copywriting sins – and how not to commit them. I was totally thrilled to be invited to present and am especially pleased at the number of nonprofits in...
by Marlene Oliveira | Aug 16, 2013 | Working with writers
I’m often contacted by potential clients who think they need a copywriter, but who would actually benefit more from working with an editor. In order to get the right talent for your job, it’s important to understand which professional can deliver the best results for...
by Marlene Oliveira | Aug 13, 2013 | Working with writers
This article originally appeared at nonprofitmarcommunity.com. As a busy nonprofit communicator, your to-do list is mountain-high and you can’t imagine finding the time to write the content you need. Is it time to bring in the help of a freelance copywriter?...
by Marlene Oliveira | Jul 22, 2013 | Nonprofit copywriting how-to
Although it’s my specialty, copywriting is rarely something that just happens magically for me. Even a professional copywriter has to grapple with that annoying interval between an idea or assignment, and the words flowing into a document. Though it can happen, I...
