What is your nonprofit’s tagline currently doing for your organization? Is it communicating your brand promise or identity? Does it help to differentiate your organization from the competition? Does it round out your nonprofit’s name, helping to clearly broadcast what you do and what you’re about?
Looking around, it seems many nonprofits are ‘giving hope’, ‘changing lives’ or ‘committed’ to ‘making a difference’. Countless organizations are ‘leading’, ‘fighting’ or ‘inspiring’ us. No doubt, creating a compelling and unique tagline is no easy task, but sometimes it can feel like there’s truly nothing new under the sun.
Or is there? If you are in the midst of evaluating or creating a tagline for your nonprofit organization, you are in luck. Nancy Schwartz of the Getting Attention! blog is once again running her amazing Nonprofit Tagline Awards and Report. Voting closes on October 6 and when you cast your vote, you’ll also be privy to some of the most innovative nonprofit taglines in use today.
Last year, I was amazed at the wealth of information provided in Nancy’s 2009 Tagline Report – from tagline trends, tips and ‘don’ts’ to a compiled list of over 2,500 tagline examples. It’s well worth checking out last year’s report and signing up to receive the next one to see how your nonprofit measures up.
Your tagline is most likely your most used and most prominent message – make sure it’s working for you!
