Next month, I’ll be attending the Content Success Summit, presented by Mike Stelzner/Social Media Examiner. When this opportunity came up, I seized it right away because I benefitted so much from attending Mike’s Copywriting Success Summit in 2008 and the Social Media Success Summit in 2009.
I’m attending the Summit for two reasons:
- I plan on going ‘beyond the blog’ in terms of using content marketing to promote my own business this year.
- I feel that many non-profits are well positioned to take advantage of content marketing – and many are already doing some form of content marketing whether they realize this or not – and I’d like to better support my clients in this area.
While I have content marketing on the brain, I’d like to share a small content marketing for non-profits round-up of good reads:
- Content Marketing: 5 Non-Profit Success Stories to Learn From by Frank Barry on Mashable
- How Nonprofits Can Sidestep Content Marketing Pitfalls an interview of Michael Buller of the Dana-Farber Cancer Institute by Clare McDermott, Content Marketing Institute
- Can NPOs (nonprofit organizations) benefit from inbound marketing? by John Murphy
- How to Create Enough Good Content (Case Study) by Holly Ross, guest post on the Getting Attention blog
- What’s a Reasonable Amount of Content to Produce? by Kivi Leroux Miller
…and last but not least..
- The Nonprofit Content Marketing Cookbook – an excellent, straightforward, free eBook from Kivi Leroux Miller
I’m really getting more excited every day about the lineup of topics and presenters at the Summit. Based my past experience with these summits I know the sessions will be informative and practical. And from what I’ve seen so far, the participants are extremely varied and impressive. Maybe I’ll see you there (if so, let me know)!
