Bring your website strategy to life with clear, compelling copy that connects your mission to your audiences. When your web copy is clear, compelling, and aligned with your strategy, it translates into:
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Visitors who quickly understand who you are and why you matter
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Content that keeps people engaged and moving toward action
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More supporters, donors, and participants choosing to connect with you
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A digital home base you can be proud to share
How do you know if your web copy is strong?
Your nonprofit organization’s website copy needs to be:
Compelling: Does your content capture the interest of those seeking information about your cause or organization?
Engaging: How much time do visitors spend on your site? Do they stick around?
Credible: Have you carefully crafted your copy to position your organization as trustworthy, an expert, or a leader?
Optimized for the web: Is your web copy structured and formatted specifically for online readers – and for indexing by search engines?
Effective: Does your content move visitors along the right path – the path toward taking action? Toward getting involved with your cause and your organization?
When should you invest in your nonprofit’s website copy?
It’s time to invest in strong web copy if:
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You’re building or redesigning your site
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Your content hasn’t been reviewed in years (or was never written for the web)
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You’re preparing for a major campaign, launch, or spike in traffic
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You feel ‘web copy shame’ when stakeholders visit your site
Core website copy package – $8,500+*
*Your details and needs could affect package prices.
This package includes:
Web copy mini-strategy
Before writing, we’ll create a mini-strategy for each page — defining audience, goals, key messages, and calls to action. This ensures your copy reflects your priorities, supports your brand, and works as a guide for future updates.
Copywriting: five key web pages
I’ll then write five key pages — often Home, About, Services, Donate, or Volunteer — or whichever pages matter most for your goals. Which pages of content are people visiting right now that could be working better for you?
Here’s a glimpse of the process:
- Briefing call.
- Consultation with additional internal stakeholders, if necessary.
- Mini-strategy development and refinement.
- Copywriting, review and any revisions required.
“I appreciated having a new perspective on our messaging, through the eyes of someone who has not been embedded in it for years as many of our staff have. And then, copy would magically appear in my inbox! Marlene’s process and organization skills removed a lot of the stress from the overwhelming task of recreating our corporate website.”
Get website copy that’s clear, strategic, and built to drive your mission.
Ready for website copy that works as hard as your mission? Let’s create clear, compelling pages that engage your audiences and drive action. Request a consultation today.