Communications audit service for nonprofit organizations
Are you worried you’re wasting limited resources on communications that don’t deliver? Or unsure whether your current tactics are really supporting your strategy?
It might be time for you to conduct a communications audit.
A communications audit gives you a clear picture of what’s working, what’s not, and where to focus next. You’ll walk away knowing how to use your resources strategically, where to make changes, and how to align communications with your mission.
Step back, assess, and realign your communications with strategy.
I designed this communications audit package for nonprofit leaders — senior communicators or executive directors — who need a clear, big-picture review of their organization’s communications.
Here’s how we’ll approach your audit together: through consultations, strategy and plan review, stakeholder input, and a thorough analysis of your channels, processes, and content. From there, I’ll deliver clear insights and practical recommendations you can act on right away. You’ll emerge from the process knowing which activities you should continue, and what changes will help you to make the best possible use of limited communications resources in the future.
A focus on content and messaging
What makes my approach different? I take a content- and messaging-first view, not just a surface-level review of your visuals. That means we’ll focus on how well your communications align with your strategy, connect with your audiences, and flow across your channels.
While I will review your channels and tactics, I will also look at your organization’s communications function – even if you have no dedicated communications staff. By including consultation with internal communicators and content creators, I’ll develop a realistic understanding of your people, processes, tools, and channels.
Is this service right for you, right now?
This package is for you if you’re ready to step back and take a big-picture look at your communications. It’s especially valuable if you’re:
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Rolling out a new strategic plan
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Preparing to build a communications team or make your first hire
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Taking on a new communications portfolio or leadership role
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Simply overdue for a comprehensive review
“Our small non-profit had limited resources, misaligned expertise, and limited confidence and capacity to communicate clearly and effectively.
Marlene aligned new, realistic communications goals with the existing critical organizational strategic goals. She identified the gaps and opportunities, guiding the team through the development of rigorous new streamlined practices that leverage our limited resources towards stronger, mission-driven communications.”
“Beyond a comprehensive map of our existing communications materials, Marlene’s audit provided valuable insights and big-picture guidelines to help build a stronger communications foundation for our team as a whole.
I always appreciate her approach to stakeholder consultations, which leave our whole team feeling heard and help build consensus around our next steps. Her detailed final report gave us a clear roadmap for stronger communications processes, messaging, and tactics.”
Package price starts at $9,500
The base cost for your communications audit includes all of the steps outlined above. We can customize and expand this package based on your needs, adding more review, stakeholder consultation, or other deliverables, such as messaging development or copywriting.